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John DeRaeve
VP of Strategic Accounts | ABM | B2B Marketing | Digital Media | Global Scale | Content Development | Pipeline Revenue Generation| MQL HQL SQL | Full Funnel
John DeRaeve is a seasoned professional with over 20 years of experience in sales and marketing, currently serving as the Vice President of Strategic Accounts at Activate.6 His career has spanned various sectors, including television and online media advertising, as well as social media marketing.
Professional Background
At Activate, DeRaeve has been part of the team for at least a year, expressing satisfaction with the company's supportive environment and culture.3 His role involves B2B marketing, with a focus on strategic accounts and account-based marketing (ABM).4
Expertise and Interests
DeRaeve demonstrates a keen interest in:
- B2B Marketing: He frequently shares insights on B2B marketing strategies and tactics.45
- Go-To-Market (GTM) Strategies: He has discussed the importance of well-structured GTM plans for B2B sales and marketing success.7
- Demand Generation: DeRaeve has been involved in hiring for growth marketing positions, including demand generation roles.2
Additional Involvement
Outside of his professional career, John DeRaeve is actively involved in community sports:
- He serves as a coach and board member for Lake Oswego Youth Football.1
- He coaches flag football for 1st and 2nd grades, as well as tackle football for 3rd to 8th grades.1
John DeRaeve's LinkedIn profile (username: jderaeve) reflects his professional journey and current role at Activate, where he continues to contribute his expertise in B2B marketing and strategic account management.
Highlights
B2B Marketers:
An intriguing report from Gartner highlights the current state of B2B Marketing in 2024 and what CMO's are being directed to accomplish:
💰 Deliver more with less - budgets are down 15% dropping to 7.7% of company revenue vs. 9.1% in 2023 🤝 More collaboration cross-functionally to drive marketing innovation (How can AI drive strategic impact?) 📐 Progressing measurement efforts to prove marketing impact, alignment and efficiency all while creating impactful customer stories that illustrate marketing value!
Click here for the report: https://lnkd.in/gqG64wbx
B2B Marketers:
For those of you who could not attend the Forrester B2B Summit in Austin, or did not attend our session with Servicenow, here is a recap:
🤔 Servicenow analyzed all closed/won opportunities in the last year - an average opportunity was touched 84 times across all marketing channels, including 66 touches digitally. 😲
Comparing our programs to all other vendors, we (Activate) influenced 44% of all opportunities, including 10% of all form fills and 12% of Servicenow's overall pipeline over the last year. 🤑
Additionally: Leads driven by other vendors took on average 21 interactions before they became an opportunity --> while Activate's leads only took 5 interactions before they became an opportunity, performing 4x better. 🏋️♂️
Servicenow has utilized our Top, Middle and Bottom funnel programs quarter over quarter, and the results continue to impress. 👊
If you would like to review the full presentation, I would be happy to share the slides and/or review with your team. Please DM and let me know.
#ForresterB2BSummit #ResultsMatter #Pipelinegeneration #activatems #B2Binsights #digitaltouches #salesinsights #SDR #BDR #b2bgrowth
