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John Gusiff

Chief Experience Officer | CX Strategy | Brand Loyalty | Customer JTBD | Experience Design | makeit toolit | Behavioral Science | GenAI |

John Gusiff is a prominent figure in the field of behavioral design and customer experience. He serves as the Managing Partner for Customer Centric Solutions LLC and is a Certified Instructor for the Make it Toolkit, specializing in behavioral design. His expertise lies in enhancing customer experiences through human-centered design and applied behavioral science, particularly focusing on how organizations can better meet their customers' needs.13

Professional Background

Gusiff has an extensive background in consulting, having collaborated with various executives across marketing, sales, product development, and customer service sectors. His client roster includes notable companies such as American Honda, Citibank, and lululemon, where he has implemented strategies to improve service delivery and customer satisfaction.12

Educational Contributions

As an instructor, Gusiff teaches courses that integrate behavioral science principles into product and service design. His courses emphasize practical applications of the Make it Toolkit, which is recognized for its comprehensive approach to designing persuasive and engaging user experiences. He focuses on methodologies like the Behavioral Design Sprint, which combines elements of traditional design sprints with behavioral insights to create impactful solutions.12

Personal Philosophy

Gusiff is passionate about leveraging insights from behavioral science to help organizations understand customer motivations and behaviors. He advocates for a design process that is not only effective but also empathetic, ensuring that the solutions developed genuinely resonate with users.13

For more details on his professional journey and insights, you can visit his LinkedIn profile at johngusiff .3

Highlights

Nov 13 · maven.com
Behavioral Science for Product and User Experience Design - Maven
Oct 1 · maven.com
GenAI-powered Experience Design leveraging the Make It Toolkit
GenAI-powered Experience Design leveraging the Make It Toolkit
Jan 1 · makeit.tools
Masterclass - Make it Toolkit

Related Questions

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John Gusiff
John Gusiff, photo 1
John Gusiff, photo 2
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Location

Greater Seattle Area