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John Horodyski

Digital Asset Management (DAM) and Metadata Expert, Insights & Analytics, MarTech Strategist, Author, Speaker, Educator

John Horodyski is an Executive Director at Salt Flats, specializing in the Insights & Analytics practice. He is a globally recognized expert in Digital Asset Management (DAM), metadata, taxonomy design, data strategy, analytics, governance, and MarTech. With over 20 years of experience, he has provided strategic consulting to Fortune 10, 50, 100, and 500 companies across industries such as consumer goods, media, pharmaceuticals, and insurance.123

In addition to his corporate role, John is an Adjunct Faculty member at San Jose State University, where he teaches graduate courses on DAM. He is also a published author, with notable works including "Inform, Transform, Outperform" (2016) and "Metadata Matters" (2022). John regularly contributes to industry publications like CMSWire and serves as a board member and editor for the Journal of Digital Media Management. Beyond his professional achievements, he is an active public speaker and educator in the fields of digital media and metadata.123

Highlights

Nov 22 · blm.gov
Race to save the Bonneville Salt Flats - Bureau of Land Management
Oct 1 · acquia.com
John Horodyski - Acquia
John Horodyski - Acquia
Sep 9 · saltflats.com
Utah Salt Flats Racing Association
The importance of DAM, Metadata and AI - IntelligenceBank
The importance of DAM, Metadata and AI - IntelligenceBank
Apr 9 · martech.org
John Horodyski, Author at MarTech
Mar 14 · globaledit.com
An Interview with John Horodyski, DAM & Metadata Expert - globaledit
An Interview with John Horodyski, DAM & Metadata Expert - globaledit
Oct 28 · CMSWire
Data at Work: Metadata Matters - CMSWire
Data at Work: Metadata Matters - CMSWire
Oct 28 · CMSWire
Data at Work: Metadata Matters - CMSWire
Data at Work: Metadata Matters - CMSWire
May 6 · aprimo.com
John Horodyski: Hindsight, Insight, Foresight with Data - Aprimo
John Horodyski: Hindsight, Insight, Foresight with Data - Aprimo
Nov 8 · savethesalt.org
Save the Salt Coalition

Related Questions

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What is the focus of John Horodyski's book "Metadata Matters"?
John Horodyski
John Horodyski, photo 1
John Horodyski, photo 2
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Location

New York, New York, United States