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John Kell
Writer & PR Pro
John Kell is a freelance writer who contributes to Fortune Magazine, covering a wide range of topics including food and beverage, retail, technology, sustainability, and executive leadership.12 He has been working as a freelance writer for Fortune since April 2019.2
Prior to his freelance work, Kell had a distinguished career in journalism and communications:
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He was a senior reporter at Fortune Magazine from May 2014 to June 2017, where he primarily reported on food and beverage, retail, and apparel companies.2
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Kell worked as a reporter for The Wall Street Journal and Dow Jones Newswires from 2008 to 2014, covering various beats including corporate news, markets, and breaking stories.2
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He also had a brief stint as Vice President at ICR, a communications firm, from July 2017 to April 2018, where he managed corporate public relations for clients in the retail and restaurant space.2
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More recently, Kell served as the Director of Communications at Square Roots from August 2021 to December 2022.2
Throughout his career, Kell has developed expertise in business journalism, particularly in the consumer goods, retail, and food and beverage sectors. He has also made numerous media appearances on platforms such as CNBC, BBC World, and ABC News.2
Kell holds a BA in Professional Writing - Journalism from The College of New Jersey.2
Highlights
It was a please to moderate a McKinsey & Company panel last week that highlighted the company's recent insights showing that as #generativeAI adoption accelerates, companies are also increasingly using more traditional forms of AI after several years of stagnation.
For the past six years, #AI adoption hovered close to 50% but jumped to 72% in the latest survey. And the gains have been seen across the globe. Companies are also using AI in more parts of the business, with gen AI most often seen in marketing and sales, product/service development, and AI.
Huge thanks to Alex Singla, Lareina Yee, and Erik Roth for the wonderful conversation.
Only 26% of CIOs have deployed generative AI in any meaningful way, according to a new survey from consulting giant EY. And less than half have even got to the point of a test project using AI or proof of concept.
This is a sign CIOs aren't moving as assertively as they could be on AI. 37% of CIOs say creating new revenue streams was their most important objective for generative AI deployment. But that's only possible if they develop comfort moving toward use cases that are less about productivity and more about transformation.
