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John Kiser
Writer/Consultant at John W. Kiser, LLC
John Kiser is the Executive Vice President and Client Officer for US Automotive & Mobility at Ipsos North America. He has a robust background in business and leadership, having held various significant roles throughout his career.
Professional Background
- Current Role: As EVP & Client Officer at Ipsos North America, Kiser focuses on automotive and mobility sectors, leveraging his extensive experience to drive client engagement and strategic initiatives.
- Previous Experience:
- Kiser has served in leadership positions across multiple industries, including energy and education. Notably, he was the President and CEO of Five States Energy Company, where he managed investment funds focused on real energy assets.
- He also held roles as Associate Dean and Executive Director at Southern Methodist University, contributing to strategic planning in higher education.1
Education
Kiser is an alumnus of Southern Methodist University, where he completed his studies between 1982 and 1997, receiving academic scholarships during his tenure.1
Skills and Expertise
Kiser is recognized for his business acumen and ability to lead diverse teams. His expertise spans strategic planning, client management, and operational efficiency, making him a valuable asset in the automotive and mobility sectors.
For more detailed insights into his professional journey, you can view his LinkedIn profile here .
Highlights
GLP-1s are revolutionizing weight loss, but what's the REAL experience of those using them?
As market researchers, we know that understanding and empathizing with the human side is critical. The Ipsos Ethnography Center of Excellence created a short ethnographic film that goes beyond the clinical data to uncover the lived experiences, motivations, and challenges of three Americans taking GLP-1s for weight loss in 2024. https://lnkd.in/gMHWMJyt
Give it a watch, and let us know what you think! We’re always happy to have a chat, share our findings, and discuss the implications for the market.
Be sure to also check out Ipsos' roadmap for GLP-1 brand success which is based on the three fundamental pillars of understanding Context, acting with Empathy, and shaping Expectations. As the treatment landscape becomes ever more competitive, GLP-1 brands must forge powerful connections with people – users, potential users, and healthcare professionals – to drive lasting brand success. Here's how: https://lnkd.in/gRijs5Bv
#GLP1 #WeightLoss #MarketResearch #Ethnography #Healthcare Alexandra S. Victoria Guyatt Roberto Cortese Georgina Ngo
https://lnkd.in/g6MX9-QT https://lnkd.in/gT9iAtDk
At Ipsos, we know (and help our clients know) about the importance of accessibility in user experience (UX) – an area that is moving from ‘nice to have’ to ‘must have’. Our latest paper features key learnings from our Ipsos UX team, including: 👉 Why accessible UX is so important and three key reasons to make it a priority. 👉 What things to consider when designing to support assistive technology. 👉 Advice for conducting accessibility research and how to make it successful. 👉 How to get started with accessible UX. https://lnkd.in/g974ngEX
Why is this timely more now than ever – even businesses in the U.S. will be impacted by the European Accessibility Act which will become effective June 2025. Don’t wait – ask us about our comprehensive auditing and testing solutions to ensure your digital accessibility is positioned for success. #DisabilityPrideMonth #ProudtobeIpsos
Yana Beranek Jody Ahlm
