Sign In

Jon Rygh, MBA

GTM leader and Advisor

Jon Rygh is a results-driven leader with over 25 years of agency experience in B2B, B2C, and not-for-profit sectors. He possesses a keen ability to assess opportunities, articulate strategic perspectives internally, and express new value propositions externally.

With a background in strategic planning, management, new product development, launch, and branding, Jon brings an entrepreneurial mindset in identifying, assessing, and growing businesses from startup to multinational markets.

He is an early advocate of integrating digital technology and data into business processes, showcasing a proven track record in transitioning organizations to adopt a data-driven culture. Jon excels in aligning functional disciplines under shared values and purpose, as demonstrated by his recent experience in pivoting a business from services to a product company through merger and acquisition.

Jon Rygh holds an MBA in Innovation Management from Syracuse University's Martin J. Whitman School of Management, a BA in Marketing from the University of Oregon, and an Associate Degree in Business Studies from Frederick Polytechnic.

Throughout his career, Jon has held various significant roles such as Consultant in Creative, Marketing, and Innovation, GTM Leader and Advisor, Chief Strategy Officer, Chief Creative Officer, Vice President, Director of Operations, Chief Operating Officer, Managing Partner, and Director of Marketing at renowned organizations like Velocidi, Shared_Studios, Pace Advertising, Edelman, Bridger Conway, ASSOULINE, Group W Art Works, and Paramount Corporation.

Highlights

Jun 26 · linkedin

Reaching beyond core audiences with authentic communications

Looking forward to next generations is not common for todays organizations, but following some simple rules will get you to reach your current core audience and bridge a meaningful path to appeal to new generations. For example, Generation Z is different from previous groups in that they demand transparency and a meaningful expression of purpose. Focus on authentic and concise communications—to express both challenges and successes in a manner that undeniably demonstrates a lived purpose for the organization. I thank the Arcus Foundation for trusting me with a bold new approach for 2022 annual report, published in video format only. I invite you to watch the report and think through how we were able to unify their complex mission and express some of the urgent challenges we all are facing in this rapidly changing world. How is your organization future proofing your communications?  

#conservation #greatapes #LGBTQ #trust #authenticity #climatechange #pridemonth

Nov 8 · linkedin

Shared_Studios is proud to play a small part in the UN Climate Change Conference. Our climate portals are live from 25 October to 12 November at the Royal Conservatoire of Scotland in Glasgow alongside COP26.

https://lnkd.in/gxgfXxzQ

#cop26glasgow #sharedresponsibility #futureisnow

Related Questions

What are Jon Rygh's main areas of expertise in marketing and innovation?
How did Jon Rygh transition from being employed to becoming self-employed?
What projects has Jon Rygh worked on in his consulting career?
Can you provide examples of Jon Rygh's successful marketing strategies?
What industries has Jon Rygh primarily worked in as a consultant?
Jon Rygh, MBA
Jon Rygh, MBA, photo 1
Jon Rygh, MBA, photo 2
Add to my network

Location

Brooklyn, New York, United States