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Jonathan Gudai

Girl Dad, CEO of Adomni, TikTok Out of Phone Ads Partner, Board Of Directors Member at DPAA

Jonathan Gudai is a prominent figure in the digital out-of-home (DOOH) advertising industry. He is the co-founder and CEO of Adomni, a company he established in August 2015.12 Adomni is an open online marketplace and buying platform that simplifies advertising on digital out-of-home screens.3

In addition to his role at Adomni, Gudai has been serving as a Member of the Board of Directors at DPAA (Digital Place-based Advertising Association) since January 2019.123 DPAA is a leading global organization for everything digital out-of-home.

Gudai's career history includes:

  • CIO at Fine Entertainment Management (March 2015 - July 2016)1
  • COO at Storkie Express Inc. (September 2002 - January 2015)1

He holds a BSBA in Business Administration and Management from Washington University in St. Louis - Olin Business School, which he earned between 1999 and 2002.1

Gudai is known for his passion for technology and out-of-home advertising, and his efforts in helping grow the industry.1 He is also recognized as the creator of the award-winning Adomni digital signage software platform.1

Highlights

Aug 26 · linkedin

Don’t you just love it when two worlds that you love collide?

In this case - SPORTS + DIGITAL SIGNAGE.

Literally. Collide.

Two days ago, Shohei Ohtani did something that has never been done before in baseball. He hit 40 home runs and stole 40 bases in just 126 games. That’s 21 games fewer than the previous record holder.

Shohei has a way of making a mark.

Almost one year to the day, he hit a home run and the ball flew into a Coors light ad on a digital LED sign.

What happened next is absolutely remarkable.

Watch the story here of how Coors light went viral because of a digital sign and some very creative marketers at Rethink seizing an opportunity (and Coors being willing to let them be bold with a unique idea)👇🏼

https://lnkd.in/gg7JwS9m

The viral campaign quickly became a global phenomenon. Coors Light even became one of the most highly sought-after products in Japan, Ohtani’s home country, resulting in Coors Light bringing its cans there for the first time ever.

With $0 in sponsorships or endorsements, Coors Light trended higher than the actual official beer of baseball, breaking the mold of sports marketing with just one broken ad.

#thinkoutofthebox #collisionsforgood #sportsmarketing #cheerstogreatads

Aug 15 · linkedin

Some super interesting info from Kochava, the leading data and measurement company for business outcomes and DPAA, the leading trade body for digital out of home advertising.

They just released a new whitepaper that looks at recent trends relating to digital out of home / video advertising as a component of omni-channel marketing.

👇

https://lnkd.in/gyxx2swM

Three salient metrics:

28% is the forecasted 2024 YoY growth rate for DOOH advertising according to a recent Advertising Perceptions study.

46% of omni-channel advertisers fund DOOH with their video budgets.

76% of omni-channel advertisers in the study reported that DOOH has been taken out of a traditional media-planning silo to enable integrated cross-channel buys.

This research is 100% validated by our experience at Adomni. The shifts in buyer types and actions, in particular consolidated planning is happening!

Nice piece of research Barry Frey and Grant Simmons and team!

#omnichanneladvertising #programmaticDOOH #advertisingtrends #videoeverywhere

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Jonathan Gudai
Jonathan Gudai, photo 1
Jonathan Gudai, photo 2
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Location

Las Vegas, Nevada, United States