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Jonathan Miller

Director of Retention Marketing at Crain Communications

Jonathan Miller is the Director of Retention Marketing at Crain Communications.13 He is a strategic marketer focused on customer segmentation and personalized experiences.1

Experience and Accomplishments::

  • Crain Communications: As Director of Retention Marketing since 2021, Jonathan was recruited to build the retention marketing function and lead digital transformation efforts to increase subscription revenue growth.1 He streamlined cancellation and refund policies, saving the company $0.4 million annually.1
  • Bonafide Health: As Director of Customer Retention from 2020 to 2021, Jonathan implemented strategies that accelerated revenue growth and maintained profitability.1 He improved the Customer Experience (CX) cancel-save rate by 34% and established customer-level lifecycle segmentation, increasing prospect conversion by 32%.1 He also integrated SMS marketing, generating $2 million in annualized incremental operating gross profit.1
  • Groupon: As Senior Marketing Manager, Lifecycle Marketing from 2018 to 2020, Jonathan spearheaded global customer marketing efforts.1 He overcame system latency issues, generating over $5 million in incremental gross profit, and led A/B testing strategies that increased activation rate and gross profit.1
  • Dish Network: As Marketing Manager, Customer Retention from 2015 to 2018, Jonathan headed a team that maximized profitability and produced the lowest recorded voluntary churn in company history.1 He decreased churn by 300bps and maintained an average profit margin of over 30% for 1 million customers.1
  • Dish Network: As Marketing Lead, Customer Retention from 2014 to 2015, Jonathan established a team responsible for building customer retention programs and practices, decreasing voluntary churn by 50bps for Internet, International language, and Commercial lines of businesses.1

Education::

  • The Marketing Academy: Scholar (2022)12
  • University of Denver - Daniels College of Business: MBA, Marketing (2012 - 2014)1
  • Michigan State University: Bachelor of Arts (BA), Communication (2002 - 2006)1

Highlights

Jan 22 · iza.co
Jonathan Miller - Director, Retention Marketing at Crain ... - Wiza

Related Questions

What are Jonathan Miller's key achievements at Crain Communications?
How did Jonathan Miller's strategy at Bonafide Health impact revenue growth?
What digital transformation efforts has Jonathan Miller led at Crain Communications?
How did Jonathan Miller improve customer experience at Groupon?
What was the impact of Jonathan Miller's SMS marketing channel at Bonafide Health?
Jonathan Miller
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Location

Greater Chicago Area