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Jonathan Shen
Hacker at Exploring LLMs
Jonathan Shen is the Chief Executive Officer of The Golden Duck Pte Ltd, a Singapore-based company that specializes in gourmet Asian snacks.1 He has been in this role since November 2019, following his position as Co-Founder and Director of the same company from August 2015 to November 2019.1
Career Highlights
Entrepreneurial Journey: Jonathan Shen is a lifelong entrepreneur who has founded five companies throughout his career.1 His entrepreneurial spirit is evident in his various roles and ventures:
- Co-founder of The Golden Duck Pte Ltd, which has sold over 10 million packs of snacks worldwide1
- Co-founder and Director of Elevate, a nightlife and F&B consultancy
- Co-founder and Account Manager at Plot Creative, a digital marketing and design agency
- Co-founder and Director of VICE Singapore, a nightclub in Clarke Quay
Professional Experience: Before his current role, Jonathan held several positions in marketing and communications:
- Group Marketing Communications Manager at Massive Collective, where he led strategy, branding, and media relations for Singapore's leading nightlife and F&B group1
- Various roles in nightlife and F&B consultancy, managing reputable brands and overseeing large teams1
Education and Achievements
Jonathan Shen attended Ngee Ann Polytechnic, where he studied Mass Communications with a focus on Integrated Marketing Communications, Advertising, and Digital Media.1 His academic achievements include:
- Top Agency Team for Integrated Marketing Communications
- Second place Agency Team for Advanced Advertising
Notable Recognition: In 2017, Jonathan was honored as a Forbes Asia 30 Under 30 in the Retail and E-commerce category, highlighting his success and impact in the industry at a young age.1
The Golden Duck Pte Ltd
Under Jonathan's leadership, The Golden Duck has become known for creating unique, gourmet Asian snacks made in Singapore and enjoyed globally.1 The company's success is evident in its impressive sales figures and international recognition.
Jonathan Shen's diverse experience in entrepreneurship, marketing, and the F&B industry has contributed to his current role as CEO of The Golden Duck Pte Ltd, where he continues to innovate in the snack food market.
Highlights
In pursuit of a better crisp –
The Golden Duck turns 9 this November, and it's been one helluva ride. With the many talented people that have joined us on this journey over the years, we've accomplished many significant things that my younger self would have only dreamed of.
Over the years, we've grappled with two persistent challenges :
-
Rising costs have inevitably led to increased product prices, moving us from $7/pack in 2015 to $8.80 today. This has regrettably distanced many of our loyal customers from keeping TGD as part of their daily snacking rituals.
-
Our snacks are crafted to be indulgent. While this sets us apart from the array of basic snack options, our richness also limits our appeal to those seeking a more mindful snacking experience.
Motivated by these insights, we dusted off the ol' drawing board and challenged ourselves to create a product that addresses these concerns without compromising on quality or flavor. We wanted to create a snack that's:
✅ Light enough to consume regularly ✅ Priced competitively for today's economic landscape ✅ Better than existing offerings in its category in terms of taste and quality
After a year-long journey with our R&D partners at MAMEE – one of Asia's leading FMCG giants – we're thrilled to share a new product range that nails the above brief :
✨ The Golden Duck's Spiced Potato Crisps ✨
These crisps feature twice the real potato content of most competitors, ensuring a more satisfying crunch and mouth-feel. They're also made for today's conscious snacker – without added preservatives, non-GMO, and gluten-free!
Four bold, exciting flavours launch in April across premium supermarkets in Singapore and Malaysia: Truffle Wagyu, Kombu Seaweed Butter (personal fav), Sour Cream & Sriracha, and Himalayan Pink Salt.
We're so excited for everyone to experience what we've cooked up!!
Onward ✨🦆
#comeseek #startup #living #business
It's tough to stay inspired daily when your actions shape the success of a company that houses over a hundred jobs. Even tougher when you're not even 30.
The day-to-day pressures of running a business often drown out any feelings of inspiration both inwardly, and outward facing as an entrepreneur. That's why it's important to sometimes hit the pause button, put your phone away and engage yourself in things that allow you to find new life and love for the work you do. And it gets easier when you have someone crazy enough to be there co-captaining the ship you're steering, and to be able to call that person your friend.
Keeping a hundred people inspired is tough. Even tougher if you're not.
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Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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