Suggestions
Jonathan Trimble
Co-Founder, CEO at And Rising
Professional Background
Jonathan Trimble is a distinguished figure in the advertising and marketing sector, renowned for his innovative approach to brand development and strategic partnerships. As the Co-Founder and CEO of And Rising, Jonathan leads a dynamic marketing firm that partners with and invests in future-favorite brands. And Rising is recognized for its commitment to creating impactful marketing strategies that resonate with consumers and foster brand loyalty. Under his guidance, the company also became the 17th business to join the B Corporation movement, a testament to Jonathan's focus on social responsibility and sustainability in business practices.
Before founding And Rising, Jonathan co-founded the successful advertising agency 18 Feet & Rising. His leadership and vision contributed significantly to the agency's growth and success, culminating in its acquisition by the Unlimited Group, which is now a part of Accenture Song. This achievement not only highlights his entrepreneurial spirit but also his ability to navigate the complexities of the advertising world and forge lasting partnerships that drive brand success.
Jonathan's extensive background in advertising extends to a diverse range of roles at notable firms, including Group Director at Fallon London and Head of Account Management at adam&eveDDB. His journey began at VMLY&R, where he started as a Graduate Trainee, rapidly developing into a trusted expert in the industry.
Education and Achievements
Jonathan Trimble's educational background further strengthens his capacity as a leader in the marketing and advertising landscape. He pursued his studies at Harvard Business School, focusing on Leading Growing Ventures, equipping himself with the skills necessary to drive successful business strategies and management tactics.
In addition to his time at Harvard, Jonathan holds a BA (Hons) in French from the University of London, reflecting his deep appreciation for culture and communication—key components in effective marketing. His foundational education at Reed's School laid the groundwork for his future endeavors, fostering a strong work ethic and a commitment to excellence.
His industry accolades are numerous and noteworthy. Jonathan has been celebrated as an industry titan in Campaign magazine's 50th-anniversary edition, recognized in The Sunday Times' Debrett's 500 list of the most influential people in Britain, and honored as a Fellow of The Marketing Society. These accolades underscore his impact and influence in the marketing realm, as well as his dedication to ongoing professional development.
Contributions to the Industry
Jonathan's influence extends beyond his managerial roles; he is also a thought leader in the advertising space through his writing. He has contributed articles to leading publications such as Campaign, City AM, The Guardian, and AdAge. His insights and perspectives have helped shape modern marketing strategies, making significant contributions to the dialogue in the industry.
In his role as a speaker, Jonathan has shared his expertise at prestigious institutions such as the London School of Economics (LSE) and the Said Business School at Oxford University. His sessions are highly regarded and provide valuable knowledge to aspiring marketers and business leaders.
Personal Philosophy
Jonathan Trimble is passionate about brands that value consumers' time and experiences. He believes in helping founders create meaningful connections with their audiences, fostering environments where entrepreneurs can thrive and support their families. This philosophy is evident in every aspect of his professional journey, driving his commitment to not only build successful brands but to do so in a way that resonates with the values of today’s consumers.
With a rich history in both leadership and creativity, Jonathan’s journey is one that inspires both current and future generations of marketers, entrepreneurs, and business leaders. His journey encapsulates the essence of innovation, responsibility, and the relentless pursuit of excellence in the marketing landscape.
Achievements
- Co-Founder and CEO of And Rising, a marketing partner and investor in impactful brands.
- Co-Founder of 18 Feet & Rising, successfully led the agency to acquisition by the Unlimited Group (now Accenture Song).
- Named an industry titan in Campaign magazine’s 50th-anniversary special feature.
- Recognized in The Sunday Times Debrett’s 500 list as one of the most influential people in Britain.
- Fellow of The Marketing Society, indicative of his standing in the marketing community.
- Author in respected publications including Campaign, City AM, The Guardian, and AdAge.
- Engages as a speaker at London School of Economics and Said Business School at Oxford University.
Highlights
What's up with the slimline egg in the big box Tony's? And how much air is in the mission to end chocolate slavery?
On the brink of Easter, cocoa prices spiked to $10,080 a metric ton (nearly three times the price a year ago). Underpaid farmers cannot invest against black pod disease, yielding 25% less crops and continuing to hire their children to make ends meet.
At Choco Central, Tony's Chocolonely sales look good: $162 million, 26% growth. Last year, the company received $22 million in funding to build manufacturing in Chicago and focus on the US. They're taking on a $19 billion chocolate market where the top 5 brands control 90% market share - none of whom are innovating.
A Tony's bar costs $4.99 versus $2.49 for Hershey's because the colours are excellent, the chocolate is sumptuous, and you're contributing to ending child slavery. Great product + impact-based mission x branding = the CPG algorithm for growth.
But the impact side isn't quite what it seems. While Tony's Easter box is filled with dreams of a 100% slave-free world, this is a qualified claim. The fine print says two-thirds of the egg is Fairtrade. Fairtrade is not slave-free. That's 100% not slave-free.
In 2021, Tony's was removed from the slave-free chocolate list (Tony's says it's not an official list). It is ironic since Tony was an investigative journalist's stunt to expose the lack of truth in the 2001 Harkin Engel protocol, signed by Mars, Hershey and Nestlé to end child labour in the chocolate supply chain.
Tony's response is 'radical transparency'—tautological permission to be opaque.
In its defence, Tony's has 100% traceability, pays its farmers on average 51% more and launched Open Chain, which other brands like Ben & Jerry's benefit from. But, in fiscal year 2023, Tony's found—wait for it—1,000 incidents of child labour in its supply chain.
Eeesh.
Chief Chocolonely Douglas Lamont—a good brother who manages with heart—will grapple with all the tensions. The investors seem patient. His awareness will be tested.
Products like Win-Win tackle the issue more directly.
High cocoa prices may encourage less and better consumption, benefiting those trying to pay more to farmers. However, the problems will likely exacerbate. Chocolate consumption was 6% down in the US last year. Even Hershey's is expensive in a cost-of-living crisis.
There's no getting around it: If you want to be an impact-driven company, consumerism is a terrible master. And over-consumption, aka events like Easter, makes it all the more complicated. My kitchen is full of big boxes with small eggs. Yummy.
To those wrestling the tensions, stay gold. 🙏🏻
#brand
Every year, Kantar publishes a report on the 100 most valuable brands. This year, OpenAI will land at the top of the list despite never being featured. It'll land somewhere between Coca-Cola and Louis Vuitton.
Does deep tech need a brand or brand strategy? ChatGPT entered the public domain out of nowhere, and so did the OpenAI brand.
We don't have any awareness data, but Statista, Reuters, and Similarweb claim that openai.com receives 1.6 billion monthly visits and 160 million users.
Perceptions have likely cemented, some positive and some negative. Like any modern tech brand, the founder is the brand (by Altman's admission, we should feel good but not great about him as our AI Leader).
Since its launch, thousands of AI companies have launched with swirling hexagon logos. MBA professors call this phenomenon 'neo-mimetic isomorphism': When one company does well, everyone else copies.
The original logo was a collaboration between original OpenAI designers Ben Barry and Ludwig Pettersson, consisting of a stylised letter "O" and "A", symbolising an open and collaborative approach to artificial intelligence research.
Last year, OpenAI commissioned Area 17 to develop its identity and website presence, reflecting "a bold and fast-evolving organisation". No sh*t, in 12 months, OpenAI has gone from a research-oriented non-profit to a multi-billion dollar public-facing commercial company.
Microsoft x OpenAI will now rival Apple x Gemini (formerly "Bard", rebranded by Koto last month).
The OpenAI brand sits in our brains alongside 150-year-old consumer packaged goods. Given that AI is already commoditised, the battle for our minds is on. Something Musk has already waded in on.
Stay gold. 🙏🏻
#brand
People also viewed
Related People
Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.