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Jono Smith
Head of Communications & Digital Brand at Make-A-Wish America
Jono Smith is a seasoned marketing professional with a passion for technology, social change, and mission-driven organizations.
With a background in digital marketing, Jono has worked with various brands, causes, and social enterprises to help them achieve their goals.
Jono's journey began at a young age when he was hired by a major online service, sparking his interest in technology and social impact.
Throughout his career, Jono has played pivotal roles in companies like Event 360, Network for Good, and Ellucian, where he developed new business lines, diversified revenue streams, and expanded into new markets globally.
Notable experiences include working in the communications team at the Clinton White House and contributing to initiatives at organizations like Make-A-Wish, the Chautauqua Institution, and The Jimmy Fund at Dana-Farber Cancer Institute.
Jono's educational background includes a Bachelor's Degree from Loyola Marymount University, a certificate from Harvard Business School, and studies at various prestigious institutions.
Passionate about driving positive change, Jono thrives in dynamic environments and is known for building high-performing marketing and business development teams.
His dual citizenship in the U.S. and U.K. reflects his global perspective and experience in diverse markets.
Jono's expertise lies in digital and brand communications, marketing strategy, revenue diversification, and team leadership within the nonprofit, social enterprise, and corporate sectors.
Highlights
Entertainment and sports industry friends: please share.
Are you a self-motivated relationship builder who can deliver life-changing sports and entertainment partnerships?
UPDATE 6/18: Thank you for the overwhelming response to this posting. Last night, we placed the role on hold for new applicants so our HR team can focus on screening the very large candidate pool. If the position reopens to applications, I will update this post.
Make-A-Wish America is recruiting a director to spearhead our enterprise-wide celebrity fundraising strategy.
This is a business development role focused on developing a partnership pipeline and a range of fundraising opportunities.
It includes aligning all aspects of the philanthropic journey for celebrities, influencers, athletes, and the entertainment and sports industry.
The role will partner closely with the existing director and team that leads sports and entertainment wish-granting.
Key Details:
- Remote Position
- Salary range up to $132K + benefits
- Reports directly to our chief revenue officer
- No DMs or recruiters, please.
When a marketing effort strikes a chord with consumers, it's because it resonates with a trend or "microtrend" in culture.
That was Stagwell's Mark Penn speaking at the ANA/Association of National Advertisers IQ conference.
Today's consumers live in a world driven by two macro trends: infinite personalization and technology.
They are older, more health-driven, more diverse, and more divided into microtrends than ever before.
Penn defines microtrends as small, counterintuitive, under-the-radar forces that can have a significant impact on society and the economy.
He argues that experts and mainstream observers often overlook or dismiss these microtrends, but they have the power to shape the future in unexpected ways.
All of this fundamentally impacts what consumers expect and how they learn about it.
Social millionaires are a microtrend. Getting views on social media has never been easier. Over 39,000 TikTok accounts have at least 1 million followers, but few break through to the wider culture.
There is a countertrend for every microtrend. For example, the information economy has created record misinformation, including, more recently, AI abuse.
The microtrend he labels the “footloose and fancy-free” are people marrying 8 years later than they did in 1980, giving people a half-decade more on their own. This microtrend has significant implications for various aspects of society, from the housing market and consumer spending patterns to the development of new products and services catering to single adults.
And for every marketplace, there is a counter-marketplace. Think Facebook & Instagram vs. Reddit & Discord. Think Safeway vs. Blue Apron.
So, how can businesses and organizations take advantage of these microtrends? Data is, of course, king, and if you don't have a personal profile of all your constituents in your CRM, you will lose out.
Penn paints a metaphor: our society is like an impressionist painting. There are hundreds of microtrends shaping society. It is your job to find them, explain them, and make them real.
By examining the many microtrends that together form the larger picture of contemporary society, he suggests that we can develop a more nuanced and accurate understanding of the complex, ever-shifting landscape in which we live and work.
By focusing on the granular, ground-level details of social change rather than just the broad strokes of macro-level trends, we can position ourselves to anticipate and respond to the challenges and opportunities of the future.
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.