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Jose Vejarano

Senior Content Strategist with a passion for improving CX through Digital Content, UXD & Digital Interface optimization

Jose Vejarano is a Senior Manager leading Content Strategy at the IRS, overseeing user-centered experiences for digital platforms such as IRS.gov and the mobile app IRS2Go.

With a focus on developing an enterprise-wide content strategy based on business goals and user needs, Jose leads a team of content strategists to collect and create content inventories, audit existing content, perform gap analysis, and utilize data analytics tools like Google Analytics and Foresee survey.

He excels in delivering best-fit copy for various interfaces, developing ADA-compliant content solutions, and driving SEO through metadata, tagging, and clear content strategies.

Jose partners with organizational leaders to champion and implement this content vision, ensuring a unified brand across digital interfaces.

His team of expert content publishers utilizes Drupal web content management to optimize content for mobile responsiveness, SEO, ADA compliance, and plain language.

A notable achievement includes leading the re-launch of IRS.gov and establishing an enterprise-wide Content Publishing Model, centralizing IRS.gov publishing to the division, fostering partnerships and shaping a unified content strategy for the Service.

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Location

Washington, District Of Columbia