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Josef Newton
B2B videos that make $, not awards. | Co-Founder @ Sway One
Professional Background
Josef Newton is the dynamic co-founder of Sway, a pioneering platform dedicated to simplifying video content creation for business-to-business (B2B) companies. His mission is to enable organizations to develop professional and engaging video content effortlessly. At Sway, Josef and his team specialize in remote video production, editing, and distribution services tailored for B2B clients. This innovative approach allows businesses to effectively showcase their products, share compelling stories, and communicate their values through high-quality video content.
Prior to his role at Sway, Josef honed his skills as a freelancer where he embarked on a successful venture in the world of podcasting. As a self-employed professional, he produced leading B2B podcasts that significantly bolstered brands' visibility and engagement. His work in this arena resulted in thousands of downloads, myriad impressions, and a wealth of leads for his clients, demonstrating his talent for creating high-quality audio content that resonates with audiences. His ability to also produce accompanying social media assets allowed companies to maximize their podcast reach, further solidifying his reputation as an expert in multimedia content creation.
Josef's entrepreneurial spirit and dedication to B2B communication have not only contributed to his success but have also positioned Sway as a go-to resource for businesses looking to elevate their marketing strategies through the power of video.
Education and Achievements
While specific details about Josef Newton's educational background are not publicly disclosed, his impressive career trajectory speaks volumes about his expertise in communication and media production. The skills he has developed over the years underscore a deep understanding of the needs and challenges faced by B2B companies when it comes to content creation.
Josef's achievements in the B2B space are commendable. Through his freelance podcasting endeavors, he successfully positioned companies at the forefront of their industries by utilizing audio content as a marketing tool. The thousands of downloads and impressive lead generation figures are a testament to his ability to craft narratives that captivate and convert listeners into potential clients. This skillset has seamlessly transitioned into his work at Sway, where video content harnesses similar storytelling techniques to engage audiences more visually.
By co-founding Sway, Josef has played a crucial role in a transformative movement in B2B content marketing. He is not just building a company but a brand that represents innovation and efficiency in video production—a requirement in today's digital landscape.
Achievements
At Sway, Josef Newton has achieved significant milestones in helping B2B companies create cohesive and compelling video narratives. His leadership within the company has led to the development of a streamlined process for video content creation that simplifies complexities inherent in the production process.
His previous experience as a freelancer has equipped him with a multifaceted approach to content creation, ensuring Sway remains at the cutting edge of video production services. His contributions in producing B2B podcasts, which attracted thousands of downloads, highlight his exceptional ability to create engaging audio content that generates real results for clients.
Overall, Josef is committed to not only advancing the way B2B companies approach video content but also to establishing Sway as the easiest and most effective solution for all video production needs within the industry.
Highlights
One of the most common questions we get asked on sales calls…
“What video content should we start with?”
If I had to really boil it down, here’s what my answer would be:
Short form video content (with your founder or exec as the talking head) that speaks to the key value props of your product/service AND how that value prop fits into the context of a larger narrative shift in your industry.
Example:
If you’re selling an applicant tracking system solution into HR teams, create a series of short videos to address how your solution is uniquely positioned to help with candidate tracking within the current hiring market.
(Short videos being no longer than 1-2 mins each)
We consistently see this type of video content drive the most immediate business impact with our clients - when distributed across both an organic channel (LinkedIn personal profile) as well as paid channels (thought leadership ads)
You can layer in other video content but I think this is the best starting place for a B2B video program… especially if you want (need 🥲) to be able quickly demonstrate the value of what you’re doing to leadership.
Most B2B companies avoid creating video content because they think it's:
A) Too expensive.
&
B) Too resource intensive.
But in reality... it's a completely different story in 2023.
No longer do you have to hire crazy expensive production crews and spend several months just to make ONE single video.
The game has changed.
And now even if you're a small marketing team... you have the ability to ship video content at a super high volume.
(Providing you have the right strategy and systems in place)
In this next episode of "B2B video 101" we chatted with 💡 Nolan McCoy from Chili Piper to discuss how they've been able to build a video content machine.
A machine that allows them to ship dozens of videos every single month.
If you want to check it out, link in the comments :)
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
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Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.