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Joseph Lee
VP Growth Marketing at Ontra
Joseph Lee is the Senior Vice President of Marketing at Paradigm, a company focused on diversity, equity, and inclusion (DEI) solutions based in San Francisco.1 In his role, he is responsible for leading all aspects of marketing, including growth marketing, product marketing, brand marketing, and communications.1
Professional Background
Before joining Paradigm, Joseph held several senior marketing leadership positions at high-growth tech companies:
- VP of Growth Marketing at Ontra2
- AVP, Head of Demand Generation and Marketing Ops at Sutherland2
- Director of Marketing at Netpulse (acquired by eGym)2
His experience includes successfully implementing growth strategies, digital transformations, and marketing automation at these companies.2
Achievements and Expertise
Joseph has demonstrated expertise in:
- Building comprehensive marketing tool stacks2
- Developing and executing ABM (Account-Based Marketing) programs2
- Organizing successful user conferences and events2
- Implementing digital-first strategies that significantly increased inbound opportunities2
Education and Personal Interests
Joseph holds:
- An M.Div. from Bethel University
- A B.A. from the University of California San Diego1
Outside of work, Joseph enjoys:
- Traveling
- Trying new restaurants
- Listening to business and sci-fi audiobooks
- Going on urban hikes with his wife and their mini labradoodle, Muddy1
Professional Affiliations
Joseph is an executive member of Pavilion and regularly serves as a marketing thought leader and advisor for early-stage startups.1 He has also been an advocate for workplace diversity throughout his career, having helped launch an Asian American, Native Hawaiian, and Pacific Islander employee resource group at a previous company.1
Highlights
"In my view, equity is a prerequisite to meritocracy. How can we possibly hope to have a meritocratic society or meritocratic organizations if we’re not judging people by the same standards?"
There's been a lot of noise in the news cycle lately around the evils of DEI, in particular the concept of equity. DEI has been weaponized and thus misconstrued to mean something completely different than intended.
Some have argued that meritocracy is the more fair counterpoint to equity, but in reality, both concepts are two sides of the same coin.
Check out this post from Joelle Emerson to see why equity really isn't as controversial a concept as the Musks of the world might make it out to be.
Unfortunately for the anti-DEI activists, this is a way less clickbaity definition of equity.
I'm thrilled to share that I've joined Paradigm as SVP of Marketing!
Paradigm is the leading DEI startup building technology to radically transform organizations and build a world that is just, equitable, and inclusive.
When Joelle Emerson first reached out to me about this role, I wasn't looking for a change, but I was instantly hooked by the mission.
Here's why I ultimately joined:
Brand. Paradigm has been a leader in the DEI space for over a decade and has a customer list that would be the envy of any startup. Our leaders are all incredibly smart and accomplished and are regularly featured thought leaders in tier 1 publications. Every HR leader I spoke to knows the brand and has positive things to say.
People. Everyone says their colleagues are awesome when they join a new company. But what I love about everyone I've met at Paradigm is that we seek to hold the radical middle in how we approach work. We aim to be high-performance and empathetic, experts and humble learners, tech-first and human-centric, justice-oriented and business-minded, profit-driven and people-first. Growth. Paradigm is bootstrapped and has a track record of consistent, efficient revenue growth. In a time where every startup is moving from a growth-at-all-costs mentality to a long-term, sustainable growth mentality, Paradigm has been leading the way for a decade. That said our vision and ambitions are no less giant. We just have an efficient, people-first roadmap to get there.
Technology. Paradigm's approach to technology is human-centric. We aim to build solutions that increase the reach of and access to DEI services, training, strategy, surveys, analysis, affinity groups, etc. These are human-centric activities that demand people-first solutions. We're not replacing the human experience with AI, but leveraging technology to foster connection, belonging, and flourishing.
As I was considering this opportunity, I did an informal poll on DEI sentiment among my peers in the tech space. 75% told me that DEI was dying. Some even expressed that CEOs are glad they don’t need to worry about this issue anymore, so they can just focus on growing revenue.
After listening to a few sales calls this week, I can confidently say this viewpoint is incredibly short-sighted. The pain is still there. The hunger for DEI technology and services has not waned. This is an almost $10B market with the dominant position still vacant. The opportunities are endless.
It's no secret that the tech job market is struggling. But as the job market recovers, it will be the companies that have used this season to invest in their DEI initiatives that will come out on top.
They will attract the best talent. They will be the best places to work. And they will build the diverse teams necessary to creatively solve the most challenging problems. And they will ultimately win.
Why? Because Millennials and Gen Z care, and they’ll show they care by the companies they choose to work for.
Let's go.
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
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- Reminders and Notes: Helps you remember important details about contacts
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- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.