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J.R. Farr
Entrepreneur. Building products used by millions.
J.R. Farr is a seasoned entrepreneur and the Chief Operating Officer (COO) and Co-Founder of PolicyScout, an insurtech company that utilizes data science to enhance the insurance industry. He has a strong background in building and scaling technology startups, with a focus on creating innovative solutions for various markets.
Career Overview
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Current Role: As COO & Co-Founder at PolicyScout since January 2019, Farr plays a pivotal role in leading the company's mission to improve the insurance purchasing experience through technology. PolicyScout offers a platform that allows consumers to compare hundreds of insurance options and apply online easily.14
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Previous Ventures:
- Lemon Squeezy: Farr is also the CEO & Co-Founder of Lemon Squeezy, a platform designed to simplify the sale of digital products for SaaS companies, which he has led since 2020.3
- Weav.com: He served as CEO & Co-Founder of Weav, an automated customer retention software company, from 2018 to 2021.1
- MOJO Marketplace: Before that, he was the CEO & Co-Founder of MOJO Marketplace, a digital goods marketplace that he grew to over 6 million users before its acquisition by Endurance International Group in 2012.13
Education
Farr studied Business Management and Marketing at both Brigham Young University and the University of Utah, which laid the foundation for his entrepreneurial journey.3
Personal Insights
Farr describes himself as an entrepreneur at heart who enjoys creating and taking risks. He has been involved in various successful startups, showcasing his ability to innovate and lead in competitive markets. His work is characterized by a commitment to improving customer experiences through technology-driven solutions.12
Highlights
Founders, who do you use for banking and why?
From “what if” to reality
One of the most exciting things we’re working on @stripe https://t.co/nGKOI6GPfW


