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Juan Bernardez

Chief Strategy Officer (CSO) - White Rabbit FCB/Crea

Juan Bernardez is an award-winning strategist and marketing expert based in Costa Rica.12 He is the Founder and Chief Strategy Officer (CSO) of White Rabbit - FCB/Crea, which is described as the world's first strategic planning boutique consultancy dependent on a global advertising network (Foote, Cone & Belding).1

With over 15 years of experience in strategic planning, non-traditional research, and consumer behavior analysis, Bernardez has worked globally in more than 20 markets.1 He has led regional strategy and innovation departments for major agencies such as Saatchi & Saatchi, FCB, Ogilvy & TNS.1 His expertise has been utilized by Fortune 100 companies, including Procter & Gamble, Walmart, Disney, Audi, and Heineken, among others.1

Bernardez is also known for his contributions to the field of strategic planning:

  1. He developed strategic planning tools used globally by major advertising networks.1
  2. He founded the first academy of strategic planning in the region.1
  3. He established the APC (Central American Planners Association).1

As an educator, Bernardez has trained strategists in over 20 countries, teaching at various institutions including the University of Buenos Aires, University of Costa Rica (UCR), and the Argentine Association of Advertising Agencies (AAP).1 His areas of expertise include brand strategy, consumer understanding, shopper marketing strategy, political strategy, and innovation strategy.1

Bernardez is also a keynote speaker, participating in various events across Latin America, discussing strategy and consumer understanding for chambers of commerce, marketing forums, and multinational companies.13

Highlights

Oct 28 · thinkingheads.com
Juan Bernárdez - Thinking Heads

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Juan Bernardez
Juan Bernardez, photo 1
Juan Bernardez, photo 2
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Location

Costa Rica