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Juan Manuel Rótulo
Head of Music Editorial, Latin America at Spotify
Juan Manuel Rótulo is a seasoned media professional currently serving as the Head of Music Editorial for Latin America at Spotify, a position he has held since October 2018.1 Based in Miami, Florida, Rótulo has over two decades of experience in the media and entertainment industry, with a focus on digital content and Latin American markets.
Career Highlights
Spotify Leadership: Rótulo has been leading Spotify's music editorial efforts for Latin America for nearly 6 years, overseeing the curation and strategy for music content in the region.1
Previous Roles: Before joining Spotify, Rótulo held several prominent positions in major media companies:
- Editorial Director - Digital at NBCUniversal Telemundo Enterprises (2014-2018)
- Executive Editor, Digital & Social at People en Español (Time Inc.) (2012-2014)
- Editor in Chief at Wonderwall MSN Latino (2010-2012)
- Various editorial roles at Microsoft, Televisa Publishing, and Univision Online1
Education and Skills
Rótulo holds a Bachelor of Journalism and Mass Communication from Florida International University, which he completed between 1994 and 1999.1 He is bilingual, with native or bilingual proficiency in both English and Spanish, which has likely been a significant asset in his career focused on Latin American markets.1
Expertise
Throughout his career, Rótulo has developed expertise in:
- Digital content strategy
- Editorial leadership
- Latin American media markets
- Music industry trends
- Bilingual content creation
Juan Manuel Rótulo's diverse experience in digital media, coupled with his current role at Spotify, positions him as a key figure in shaping the Latin American music landscape on one of the world's leading streaming platforms.
Highlights
Last week in Mexico City we celebrated the global launch of our Spanish AI DJ, DJ Livi, bringing a whole new way for our Spanish-language listeners to enjoy and discover music on Spotify. DJ Livi knows you so well that she will know just what music to play for you at any given time, and will constantly learn from your listening habits to stay up-to-date with your taste. It was an honor to participate in the event, representing the LATAM, Spain, and US Latin Editorial teams who work with this generative AI each week together with data curators and scriptwriters, to arm DJ Livi with knowledge and culturally relevant commentary for our millions of Spanish-language users around the world. We’re just getting started!
La semana pasada en Ciudad de México celebramos el lanzamiento global de DJ Livi, nuestra DJ en español impulsada por IA que trae a usuarios de Latinoamérica y España (además de otros 50 países) una nueva manera de escuchar y descubrir música en Spotify. DJ Livi te conoce tan bien que sabe exactamente qué tipo de música recomendarte en cada momento, y continuamente aprende de tus hábitos de escucha para estar siempre actualizada con tus gustos musicales. Fue un honor participar del evento en representación de los equipos editoriales de Latinoamérica, España y US Latin, que trabajamos con esta inteligencia artificial generativa cada semana junto a curadores de data y guionistas para equipar a DJ Livi con información y comentario cultural relevante para cada usuario de habla hispana. Esto recién empieza!
Big thanks to the Spotify team that helped bring all this to life! Daniel Ek Olivia Quiroz Uriel Waizel Miguel Bañón Kelley Cristina Sancen Xavier "X" Jernigan Molly Holder Gabrielle Aboodi Micah Dahlberg Erick Cifuentes Gonzalo Ravelo Florencia Luis Sol Naldi Claudia Ludlow Mia Nygren Ziad Sultan Sulinna Ong Yasmin Muller Asia Clarkson
Un placer trabajar con Antonela y su equipo en este partnership editorial que arrancó con esta playlist de Workout y que vendrá con otras en el futuro. Gracias enormes al equipo de trabajo en Spotify Maykol Sanchez Ana Kaori Takiguchi Gómez Mariana Sarramea Rodrigo Decono Belén Dantas Florencia Luis Miguel Bañón Kelley Nacho Gil Catalina Carmona Sol Naldi Carolina Andrea Martín
