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Julia Maltby

Venture Capitalist based in New York

Julia Maltby is a prominent figure in the venture capital industry, currently serving as the Founder and General Partner of Deco Ventures.1 Based in New York, Maltby established Deco Ventures in January 2023 as a pre-seed and seed VC fund backed and managed by Flybridge Capital. The fund focuses on investing in exceptional founders who are working to improve interactions with the physical world.

Professional Experience

Maltby's career in venture capital is extensive:

  • Flybridge: She holds the position of Principal at Flybridge, where she has been working since December 2019. Her roles at Flybridge have included Associate and Senior Associate before her current position.

  • XFactor Ventures: Maltby has been an Investment Associate since August 2019.

  • The MBA Fund: She serves as a General Partner, supporting start-ups from top MBA programs.

Investment Focus

Julia Maltby's investment interests include:

  • Software for foundational and often antiquated industries
  • Climate technology
  • Real estate
  • Construction
  • Supply chain solutions
  • SMB (Small and Medium Business) tooling2

Education and Prior Experience

Maltby completed her MBA at The Wharton School. Before her venture capital career, she held positions at:

  • WeWork: Director of Partnerships & Business Development
  • Underscore VC: Investment Associate
  • Plum Alley Investments: Investment Associate and first full-time employee

Additional Roles

Maltby also serves as a Board Observer for Naya Homes and has been involved with various other venture-related activities, including being a Teaching Assistant at Yale University for a course on "Business of Venture Capital".

Through her role at Deco Ventures, Maltby continues to shape the landscape of early-stage investments, particularly in areas that impact our physical world interactions.

Highlights

Jul 25 · linkedin

If you/your company has incorporated AI into your GTM/sales stack (or thought about doing so and opted to wait), I'd love to ask you a few questions. Please DM me! (Happy to share some of the best practices and most creative use cases we've seen as a thank you). 🙏

Jul 16 · linkedin

It is now well understood that application software is evolving from a tool that enhances human productivity to one that autonomously delivers outputs previously generated by humans. However, this evolution’s impact on software pricing — from users or seats to deliverables — is evolving more gradually.

In a world where AI-powered applications are delivering tangible outcomes, why do we continue to see pricing models reminiscent of traditional SaaS? 🤔 The short answer - outcomes based pricing is complex and nuanced. More thoughts below.

Related Questions

What are some of the key investments made by Deco Ventures?
How did Julia Maltby transition from WeWork to venture capital?
What is the focus of The MBA Fund that Julia Maltby is a part of?
What industries does Julia Maltby primarily invest in?
Can you tell me more about Julia Maltby's role at Flybridge?
Julia Maltby
Julia Maltby, photo 1
Julia Maltby, photo 2
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Experience

Founder and General Partner at Deco Ventures
Principal at Flybridge, Senior Associate at Flybridge, Board Observer at Naya Homes, Investment Associate at XFactor Ventures, General Partner at The MBA Fund, Director of Partnerships & Business Deve at WeWork

Education

Teaching Assistant at Yale University

Location

New York, New York, United States