Suggestions
Julian Shapiro
Seed Investor and Entrepreneur
Julian Shapiro is a prominent seed investor and founder of Julian Capital, a venture capital fund that focuses on early-stage investments. He has been in this role since January 2021, where he primarily invests in startups at the seed stage, typically writing checks ranging from $100K to $500K.12
Career Background
Before founding Julian Capital, Shapiro had a diverse career in marketing and technology:
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Founder of Demand Curve (2019-2022): This company focused on teaching growth marketing strategies to startups, significantly impacting how many new businesses approach customer acquisition.3
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VP of Marketing at Webflow (2014-2015): Here, he contributed to the growth of the company, which has since reached a valuation of over $4 billion.32
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Columnist for TechCrunch (2019-2021): He wrote extensively on growth marketing, sharing insights that helped many startups.3
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Creator of Velocity.js: An open-source JavaScript library that gained significant traction, earning him recognition in publications like Forbes and a grant from Stripe for his contributions to open-source software.3
Current Focus
At Julian Capital, Shapiro emphasizes rapid decision-making and hands-on support for portfolio companies, particularly in areas like marketplaces, supply chain, and proptech. His investment philosophy is rooted in leveraging his expertise in growth and design to help startups refine their customer acquisition strategies and overall branding.123
In addition to his investment activities, Shapiro is also known for his educational content on startups and marketing, which he shares through his website, Julian.com, and various newsletters that attract a large audience of startup founders and employees.34
Highlights
an effect of LLMs will be a massive rise in functional medicine over the next 10 years. leaky gut, mold toxicity, heavy metals—some of which i once thought were junk science... turns out they're not, and the LLMs reference these solutions more than pharmaceutical drugs.
if you want to become a VC, here's what I've learned doing it myself:
- it doesn't take a lot of skill nor intelligence, but there's tribal knowledge that's hard to assemble into a real sense for which startups to invest in
- that's why you need mentorship to start, or at least the ability to blow a ton of money writing small checks and building pattern matching yourself (even better). that'll probably take three years or more to become decent
- a typical career path is starting as an associate at a fund. if you can do diligence well (research companies and markets) and write well, you can be useful and break in. just send them your writing on markets.
- the portfolio math is brutal in a way most don't appreciate. one company in a portfolio of, say, 30 startups generally has to return the entire fund, and probably 70% of the rest will go to zero or close. the job is hunting for the freak outlier and tolerating a long graveyard around it. and the breakout has to be REALLY big.
- and if your performance sucks, nobody gives you money for your third fund and beyond, and your venture career is over—totally dead
- your feedback loop is nearly a decade in most cases. meaning, you won't know if your first fund was actually good until perhaps year 7 or 8. so for most of your early career, you're operating on vibes and reputation rather than evidence, which is mentorship matters so much (as mentioned earlier)
- if you eventually raise your own fund, start by getting small checks from friends and family. build a track record, then use that to raise from family offices and fund of funds who write larger checks. angellist makes this really easy operationally.
- to be good at venture for a long time, you have to be genuinely interested in learning about companies and markets. and founders (plus other VCs) have to generally like you. charisma really helps to win deals and to be remembered. or at least being fiercely insightful and useful. if you're "meh" in a room, you probably won't go far
- to be really good at running your own fund, you eventually need proprietary deal flow, meaning deals you see before other funds do. there's not much else to being really good at venture: get to high-signal deals before other investors so that you enter at lower valuations and get more allocation. getting good at "picking" is an ongoing battle, and it's mostly luck-based anyway at pre-seed and seed
- most of what VCs call "value-add" is theater. capital and signaling — your fund's brand on the cap table — often do more for a startup than any platform team intros, recruiter rolodexes, or operating playbooks. there always exceptions, of course. some VCs really are useful. i'd say 95% aren't.
- in terms of making money: because you take a percentage of the funds you raise as salary (management fees), you make decent money even if your performance sucks. assuming your fund isn't tiny. but the show's over after fund 2 or 3 if you don't deliver performance.
personally, i do it because it's extremely fun living multiple lifetimes through the eyes of brilliant scientific founders building really cool stuff. that's why I invest in hardware/deeptech startups in particular. robotics, lasers, chips, nuclear. it's where the cool innovation is. it's where the scientists are. it's where the inventors are. it's where the hidden factories are. doing saas for dentists doesn't get me excited.
i'm on year 4 of doing this at https://t.co/izjU1TCSms. i have more guides on there if you want to go deeper on how venture works.
