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Julie Mossler
Web3 CMO | Paying it forward and playing it loud.
Julie Mossler is an experienced marketing and communications professional currently serving as the Head of Marketing and Communications at CoinFund, a position she has held since February 2023.1 With a career spanning over two decades, Mossler has established herself as a builder of some of the world's most beloved superbrands.
Career Highlights
CoinFund and Current Roles: Mossler joined CoinFund in February 2023, focusing on marketing, brand development, go-to-market strategies, and communications.1 Concurrently, she is the Founder and CMO of Common Fortune, a company she established in May 2019 to nurture superbrands and help founders build supreme teams.1
Previous Positions:
- EVP Global Marketing at Sportradar (May 2018 - May 2019): Built the first integrated Global Marketing department in the company's 17-year history.1
- Head of Brand and Global Marketing at Waze (December 2015 - May 2018): Led cross-functional teams to develop integrated programming across 40 countries.1
- CMO at Metaplex Studios (May 2022): Joined as their first CMO, working with a team that generated nearly $3B in gross merchandise value.3
Expertise and Approach
Mossler is known for her expertise in:
- Global category development
- Mentoring marketing and communications leaders
- Interim CMO/CCO roles
- Workshop leadership and marketing transformation
She is passionate about creating human, authentic brands and fostering diverse talent development.1 Her approach often involves stepping outside comfort zones and encouraging others to do the same.4
Education
Mossler holds a Bachelor's degree in Journalism, with a focus on Advertising/Public Relations and Spanish, from the University of Missouri-Columbia.1
Throughout her career, Julie Mossler has demonstrated a keen ability to identify opportunities, devise strategies, and deliver results across various industries, including Web3 and traditional finance.2 Her experience and skills make her a valuable asset in the rapidly evolving world of cryptocurrency and blockchain technology at CoinFund.
Highlights
Since last spring I’ve formally mentored almost 200 leaders in comms, narrative, brand and marketing in fields as diverse as pets and robotics, IVF to finance. The most pervasive issues they face today did not exist a year ago:
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Report to founder so obsessed with agents that company does not function/ no one has the information they need
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Confusing creative output with strategy
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Treating GEO as a new practice when the logic behind SEO - understanding customer journeys and how they search to solve their problems - is essentially the same
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Newfound obsession with narrative in the c suite but no patience for the work: mission, vision and craft that requires stakeholders outside Marketing to iterate, internalize and advocate
It will always come down to principles of communication and brand perception that never change. It is on the CEO to resist fast fixes and the AI CMO in a box and learn to nurture the GTM function, just as much as it is on creatives to evolve into growth leaders and use AI to remove the technical barriers that previously held them back. Always happy to help your organization move smarter and build healthier. DMs open.
NOV OFFER 🚨You might have heard I’m on a mission to solve the marketing problem in crypto
👇🏼✨🦃✨👇🏼 Giving away 20 min slots every Monday in Nov. ((Link in comments))
Founders, this is your chance to understand what world class GTM and brand success should look like for your organization, or ask the questions about this function that you can’t ask anywhere else
Marketers, Comms and creatives - let’s talk about how to better position yourselves, blind spots, working with the C-suite or your most basic questions about building a dept.
This month I’m feeling thankful that CEOs working with me/ Common Fortune are saving $$$ on their marketing approach by investing in things that actually work them, and feel empowered to sponsor the dept… and our mentees are happier in roles where they’re appreciated. Can’t wait to jam with you—

