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Julie Stevanja
Co-founder @Wrapd
Julie Stevanja is a prominent entrepreneur and co-founder of Wrapd, a shopping app and communications platform designed to connect retail brands with consumers. Previously known as Her Black Book, Wrapd focuses on providing a premium experience for users to discover deals and brands. The app has gained significant traction, attracting over 800 retail partners and achieving approximately 70,000 downloads within two years of its launch.13
Stevanja, along with her twin sister Sali Sasi, has a rich background in the e-commerce sector, having co-founded Stylerunner, an activewear brand, in 2012. They leveraged their experiences from Stylerunner to build Wrapd, applying lessons learned in branding, marketing, and customer engagement.23
Her educational background includes degrees in Management and Marketing from the University of South Australia and a Bachelor of Science from the University of Adelaide. She also completed executive education in Strategic Management at the University of Cambridge.2
Stevanja has received multiple accolades for her contributions to the industry, including recognition as a "Rising Star" in eCommerce and being listed among Australia's top female entrepreneurs under 40.2 Her work emphasizes a customer-centric approach, utilizing technology such as AI to enhance user experience and brand communication.3
Highlights
This week saw the launch of SXSW Sydney, the inaugural international chapter of SXSW. Incredibly proud to represent Wrapd and be part of it, by joining Linktree cofounder Anthony Zaccaria and My Muscle Chef cofounder Tushar Menon on a panel moderated by Antoinette Lattouf.
We chatted about the super power of cofounding with siblings; the ethical dilemmas of scaling with AI, and the enshittification of platforms (coined by Cory Doctorow), or 'Platform Decay' - and of course how Wrapd plans to buck that trend. In my view, aligning user, brand and shareholder value is key to sustainable, long term success for all.
I love doing panels as I always learn as much as I contribute, and I took so much away from today's discussions with Tushar, Anthony and Antoinette.
Hope everyone is enjoying SXSW Sydney. #sxsw #sxswsydney #wrapd #platforms #paas
I'll be speaking at SXSW Sydney and attending from Oct 16th - 20th. Media / adtech / fintech founders, investors and industry insiders - if you're in town, please reach out and lets grab a coffee in between sessions. Know someone who will be in town that you think I should meet? Let me know! SXSW Wrapd
