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Julie Stevanja
Co-founder @Wrapd
Julie Stevanja is a prominent Australian entrepreneur and co-founder of Wrapd (previously known as Her Black Book), a B2B2C premium retail marketing platform that connects brands with engaged shoppers.13 She is based in the Greater Sydney Area and has over 6,000 followers on LinkedIn.4
Career Highlights
Stylerunner: Stevanja co-founded Stylerunner, a leading women's activewear and athleisure e-commerce platform, in 2012.12 She served as Founder & CEO for over 8 years before the company was acquired by Accent Group in 2019.14
Wrapd: In February 2021, Stevanja co-founded Wrapd with her twin sister Sali Sasi.14 The company has secured seed funding and continues to evolve in the digital retail space.4
Education and Early Career
Stevanja holds a Bachelor of Management in Marketing from the University of South Australia and completed an Executive Education program in Strategic Management at the University of Cambridge.1 Her early career included roles at ANZ and MUBI.1
Awards and Recognition
Throughout her career, Stevanja has received numerous accolades, including:
- Young Retail Entrepreneur of the Year at the World Retail Congress in 20162
- #11 in the "100 Coolest People in Australian Tech"4
- #9 in the "Top 50 Australian and New Zealand Women in Tech 2016"1
- Featured in the Deloitte Tech Fast 5014
Stevanja is recognized as an influential leader in the e-commerce industry, known for her innovative approach to digital retail and her commitment to empowering other entrepreneurs.4
Highlights
This week saw the launch of SXSW Sydney, the inaugural international chapter of SXSW. Incredibly proud to represent Wrapd and be part of it, by joining Linktree cofounder Anthony Zaccaria and My Muscle Chef cofounder Tushar Menon on a panel moderated by Antoinette Lattouf.
We chatted about the super power of cofounding with siblings; the ethical dilemmas of scaling with AI, and the enshittification of platforms (coined by Cory Doctorow), or 'Platform Decay' - and of course how Wrapd plans to buck that trend. In my view, aligning user, brand and shareholder value is key to sustainable, long term success for all.
I love doing panels as I always learn as much as I contribute, and I took so much away from today's discussions with Tushar, Anthony and Antoinette.
Hope everyone is enjoying SXSW Sydney. #sxsw #sxswsydney #wrapd #platforms #paas
I'll be speaking at SXSW Sydney and attending from Oct 16th - 20th. Media / adtech / fintech founders, investors and industry insiders - if you're in town, please reach out and lets grab a coffee in between sessions. Know someone who will be in town that you think I should meet? Let me know! SXSW Wrapd
