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Justin Dry
Co-founder + CEO | Business, Marketing, Wine
Justin Dry is the co-founder and former CEO of Vinomofo, a successful online wine retailer based in Australia. He co-founded Vinomofo with Andre Eikmeier in 2011, initially launching the company in a garage in Adelaide. Before Vinomofo, they had launched another online wine site called Qwoff, which attracted a community of young wine enthusiasts.
Dry's approach to the wine industry was innovative, focusing on making wine more accessible and fun, rather than emphasizing traditional wine snobbery. Under his leadership, Vinomofo expanded its operations to several countries, including Australia, Singapore, Hong Kong, and the United States. The company is known for its "no BS" approach to wine, offering a wide range of wines at competitive prices and engaging with customers through a community-driven platform.
In 2021, Justin Dry stepped down as CEO to focus on innovation within the company, with Paul Edginton taking over the role. This change occurred as Vinomofo explored the possibility of a public listing on the Australian Stock Exchange (ASX), which could have valued the business at up to $300 million.123
Justin Dry is active on social media platforms like Instagram, where he shares his experiences and interests beyond his role at Vinomofo.4 His LinkedIn profile is accessible under the username "justindry."
Highlights
Update on Whiskymofo's Launch at Vinomofo 🥃
It exceeded all expectations—bigger and better than we could have imagined.
But this is just the beginning. We're gearing up for more, and trust me, you won't want to miss what's coming next.
Whiskymofo is officially a GO! 🚀
Want to be the first to know about our next drop? Make sure you're registered here: https://lnkd.in/gX9jqk_u
#Whisky #Whiskey #Whiskymofo #Vinomofo
Adam Trovarelli Leigh Morgan
Just 2 days until Whiskymofo officially launches...
Thank you to everyone who has been so supportive of the launch, many of you on here, dropping comments like the below.
It really does mean a lot to get this type of feedback.
We’ve toyed with the idea for years, but other product updates, acquisitions, or launches have come first, so it’s exciting to finally give this one some air.
We’ll test it as an event on Vinomofo as a first run, and then if it works – or if we think we can make it work (which is dangerous because I'm always the optimist) – we’ll continue to play until we are ready to roll out the full version in the coming months.
First up, we’ll be dropping 35+ whiskies for just 24 hours, at prices never before seen. Like, EVER.
Similar to what we did with wine back in 2011, we are focusing on two key areas:
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Epic Deals: Premium, sought-after whiskies at prices that redefine the market.
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Exclusive Access: Hard-to-get whiskies from around the world, available at unbeatable prices.
Since announcing the launch, we have honestly been inundated with offers. While we’ll go large on the first one, as we do, we see a real opportunity to change the way whisky is bought ongoing.
We are dropping a special sneak preview of one of our deals tomorrow, but only for those on the waitlist. So if you are a whisky lover, now is the time.
Join the waitlist here - https://shorturl.at/uudNr
For those already on the list, watch out for the offer tomorrow, and then it’s ALL on Wednesday at 9am.
Thanks again to everyone here who has shared the posts or given us encouragement, it really does mean a lot.
Cheers, JD
