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Justin Lawson
CEO and Co-Founder, JJELLYFISH
Justin Lawson is the CEO and Co-Founder of JJELLYFISH, a consultancy specializing in helping B2B startups successfully enter and scale in the U.S. market. He has held this position since November 2016, leading the company in its mission to provide early revenue support for entrepreneurs. JJELLYFISH focuses on guiding founders through the complexities of market entry, particularly for those with technical backgrounds who may lack commercial experience.15
Professional Background
Before founding JJELLYFISH, Lawson served as the Enterprise Director at TheMuse.com, where he was instrumental in developing their go-to-market strategy and managing multimillion-dollar revenue targets from January 2016 to March 2017.13 His earlier roles include Manager of Strategic Partnerships at Intent Media Inc. and Business Partnerships Lead at Apple Inc., where he gained extensive experience in sales and strategic partnerships.125
Expertise and Contributions
Lawson is recognized for his expertise in go-to-market strategies, enterprise sales, and commercial innovation. He has worked with both startups and Fortune 500 companies, helping them validate new business models and design effective value propositions.25 His approach emphasizes the importance of understanding customer needs and building sustainable sales processes, which he often discusses in speaking engagements.24
Education and Certifications
Justin holds a Bachelor’s degree in Sociology from Stony Brook University. He has also completed several certifications from Strategyzer, focusing on business models and value propositions, as well as an Open Water Diver certification from Scuba Schools International.13
Through his leadership at JJELLYFISH, Lawson continues to impact the startup ecosystem by equipping founders with the tools they need to thrive in competitive markets.56


