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Justin Lortie
CEO and Founder, Wedge
Justin Lortie is the Founder and Design Director of Wedge, an independent design-driven creative studio working with progressive brands and individuals striving to leave a mark.
With a Bachelor of Arts in Graphic Design from Université du Québec à Montréal, Justin has a solid educational background in the field.
His work at Wedge has garnered international and local recognition from prestigious institutions like the Tokyo Type Directors Club, the New York Type Directors Club, Communication Arts, Applied Arts, and Grafika.
Before founding Wedge, Justin held various design roles at organizations such as 26 Lettres, Cossette, Paprika, and Sid Lee, honing his expertise in Identity, Packaging, Product & Objects, and Campaigns.
Justin Lortie's internship at Nolin BBDO further enriched his professional journey, showcasing his dedication and commitment to the design industry.
Through his experience and relentless pursuit of excellence, Justin Lortie has solidified his position as a prominent figure in the design world, delivering thoughtful and precise solutions tailored to the total audience experience.
Highlights
"How did you convince the client to do that?" Is something I've heard over and over. You want the secret?
Embrace their vision. Think strategically about how it will translate into the market, and bring your knowledge to make it special.
When we met Matty last year, one thing was clear: The type of company he wanted to build—one that would give people an opportunity to feel like they are a part of his life through flavor, beyond the chef they knew online.
Through our Cultural Foraging process, we tapped into vernacular references of convenience packaged foods like corned beef and early designs of Mac & Cheese, inspiring us to build a portfolio that's straightforward, bold, and colorful—no fluff.
Let me know what you think of this new classic!
— Thanks for the trust Matty Matheson, David Thorek, CPA, MMH, Gary Quinto, Lisa Kanamoto
And special thanks to the Wedge team ✨ Chief Creative Officer: Sarah Di Domenico Chief Design Officer: Justin Lortie Design Team – Brand + Sauces: Noe St-Onge, Dylan Boudreau, Ariane Leblanc Design Team – Mac: Guillaume Lavallee, Leo Maubert Production Designer: Etienne Angot Project Lead: Shanel Lessard Art Direction of Photography: Matthew Boyd, Elodie Trudel On-Figure Photographer: Christopher Sherman; Aaron Wynia Off-Figure Photographer: Michael Kazimierczuk, Impossible Studios Off-Figure Prop Stylist: Jess Anderson
2 years ago, a simple email landed in our inbox. It was from an entrepreneur full of passion, and the ambition to bring a a joyful spirit to the category. I'm more than excited to finally see this come to life!
"My name is David Bly. I came across the Wedge portfolio and I wanted to reach out. I have a Canadian-inspired amaro company, Festif, currently starting up in LA. I'm originally from Montreal, and I was really excited about the possibility of collaborating with your team. The portfolio is incredible, so if you're taking on new projects right now, I'd love to discuss further to see if this could work out."
Thanks to the full Wedge team behind this work; Capucine, Noé, Sarah, Shanel, Marilyn.
