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Justin Rowe
Founder/CMO @ Impactable - B2B LinkedIn Ads Agency | Acquired in 2021 | 2x Acquisitions in 2024 | Making things up as I go
Professional Background
Justin Rowe is a dynamic entrepreneur and seasoned expert in leveraging LinkedIn for business growth and lead generation. His journey began in the restaurant industry, where he developed a foundational understanding of managing multiple locations as part-owner of Potbelly Sandwich Works. However, the turning point in his career came when he recognized the immense potential of LinkedIn as a networking and marketing tool. Through strategic use of the platform, Justin was able to build a powerful network that opened up numerous opportunities, leading him to transition from the restaurant sector to the tech-driven world of social media marketing.
With an unwavering passion for helping businesses optimize their LinkedIn presence, Justin transitioned from a freelance blogger focusing on LinkedIn outreach to the launch of his own agency, Linknlearn. Over the years, he worked tirelessly to provide quality services that resonated with over 1,000 clients across more than 30 countries. His expertise and success eventually prompted Linknlearn to pivot into LinkedIn advertising in early 2021, complementing his agency's core offerings and leading to its acquisition later that same year by Impactable, a well-known player in the B2B LinkedIn advertising space.
As the former CEO of Impactable and retained leader of Linknlearn post-acquisition, Justin remains committed to innovation and excellence in providing comprehensive marketing strategies aimed at elevating business growth. Under his leadership, the company continues to thrive, harnessing newly acquired resources in data intelligence to better serve their clients.
Education and Achievements
Justin's academic background laid the groundwork for his entrepreneurial success. He earned his Master’s degree in Business Administration and Management from the University of Phoenix, coupled with a Bachelor of Arts (B.A.) in Business Administration and Management from the University of Northwestern Ohio. His educational pursuits equipped him with essential management, operational, and leadership skills, all of which play a crucial role in his current endeavors.
In recognition of his expertise and commitment, Justin became the #1 ranked LinkedIn expert on Upwork, the world's largest freelance platform, where he provided insights that helped businesses optimize their outreach strategies. His impactful work culminated in establishing an international team dedicated to serving clients with high-quality LinkedIn outreach services, thus marking Justin's substantial contribution to the industry.
Achievements
Justin Rowe's notable achievements in the marketing landscape are driven by his enduring passion for innovation and relentless pursuit of knowledge. As a thought leader, he has successfully scaled his operations post-acquisition, remaining engaged as a leader while propelling the company to new heights. His approach involves gaining continuous education in digital marketing, ad management, and the various channels that comprise an effective marketing mix. This commitment to learning influences every facet of his business strategy, fostering an environment of growth and creativity that aligns with the ambitions of his clients.
Through his journey, Justin has cultivated a considerable understanding of the intricacies of LinkedIn marketing, including its advertising functionalities, and continues to embrace a test-and-learn methodology that positions him as an adaptive leader in a fast-evolving market. This facilitates a strong partnership with his clients, ensuring their aspirations are met with innovative solutions that translate into measurable business growth.
Achievements
Education
Highlights
IF I hear "DO MORE WITH LESS" one more time....lol jk I know I'll hear it 5x times this month.
Everyone aims for marketing efficiency... and rightfully so!
Marketing efficiency doesn't just refer to more inquiries, more leads, and more returns for less money. It's more nuanced than that.
2 ways to go about achieving it: 👉 Devise efficient ways to use individual channels more effectively 👉 Use marketing channels together as an ecosystem (my favorite way)
Instead of just cutting the budget by 20% for the sake of marketing efficiency, strategically pair the right channels with the right mix. No siloed channels.
The trend of throwing ungodly amounts of money at paid channels is going away. Given the uncertainties of the economy, the rallying cry of the companies is marketing efficiency and attribution.
💡 People are waking up to the fact that doing less with more is realistic when done with the right strategy.
#MarketingEfficiency #BuildingMarketingEcosystem #MultichannelMarketing
My organic content motion has led to $1,000,000+ in real revenue And still contributes to 20-30% of our ongoing monthly pipeline.
A great content motion can be the asset engine that powers all your other paid ad channel distribution.
It shouldn't be two completely separate motions.
This is how many organs seem to think 👇 Speaking of the organic motion - "Over here, we create pointless content that no one will want to consume, but it's ok because it's free"
Speaking of the paid ads motion - "And then over we have really boring corporate ads we will pay lots of money to force our prospects to read even though they also don't wan to consume this either"
Instead, the two marketing worlds should collide.
How it should be (speaking about organic motion)...." Over here, we share valuable thought leadership pieces with our organic community for free that speak to real problems they are looking to solve, give actionable advice and resources, and position us well as experts in the space. "
Speaking about the paid ads motion - "And over here we take what we learned from our organic motion and amplify that through paid ads distribution. We create evergreen strategies and retargeting frameworks to make sure our best fit prospects are exposed to our top thought-leadership assets that will position us as THE experts in our space".
The shift is dramatically different, but it's slowly happening at more and more organizations as they connect real action and results with buzzwords like demand-gen and dark social and many others that sound great but seem to be hard for many to put into action.
Take a read and leave some thoughts!
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.