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Justin Smith
Multifamily real estate investor, Principal and CEO of Blue Bison Capital
Professional Background
Justin Smith is a dynamic leader and visionary in the investment and technology sectors, currently serving as the Principal and CEO of Blue Bison Capital, LLC. With an impressive track record in multifamily real estate investing, Justin oversees the strategic direction of Blue Bison, focusing on discovering key assets, negotiating contracts, and leading comprehensive due diligence processes. His leadership style emphasizes collaborative teamwork and efficiency, ensuring property business plans are not only devised but also executed effectively post-purchase.
Justin’s passion for multifamily investments stems from his deep understanding of its multifaceted benefits—ranging from forced appreciation and tax advantages to equity upside and inflation protection. His commitment to this asset class is driven by the potential each investment holds, making it a lucrative choice for savvy investors.
Before establishing himself as a prominent figure in the investment space, Justin carved out a successful career in the technology sector, particularly within Silicon Valley startups. His roles included Vice President of Global Sales and Customer Success at Sendbird and Alooma, where he played a critical role in scaling these companies to new heights. His contributions to various startups have collectively led to valuations exceeding $18 billion—a testament to his expertise in go-to-market strategy and execution.
Education and Achievements
Justin earned his Bachelor's degree in Economics from Brigham Young University - Idaho, which laid the foundation for his analytical approach to business and investment. His education has empowered him to understand complex financial principles and economic dynamics that are essential in both the investment and tech industries. Furthermore, he has pursued advanced learning opportunities at The University of Chicago Booth School of Business, where he deepened his knowledge of business strategy, management, and economic theory.
Over the years, he has held significant leadership positions across various companies. His journey began at IBM Corporation, where he served as a Mid-Market Account Executive. His keen business acumen and ability to connect with clients quickly propelled him through the ranks. From there, he transitioned to Citrix Online, and later Workiva, assuming roles that required not only sales expertise but also strategic oversight. At Workiva, Justin advanced to Director of SOX Sales, showcasing his ability to navigate complex regulatory environments while driving sales initiatives.
The esteem and experience he garnered through his roles at Sendbird, Alooma, and Talkdesk further solidified his reputation as a master of sales strategy and customer engagement. Each position contributed to honing his skills in market penetration and customer satisfaction—vital components that translate seamlessly to his current role at Blue Bison Capital.
Personal Interests
Outside his professional achievements, Justin is a family-oriented individual who enjoys spending quality time with his wife and four sons. His active lifestyle reflects his values, as he engages in various sports including golf and snowboarding. Justin is also passionate about reading and coaching sports, where he can instill the principles of teamwork, discipline, and hard work in his children while fostering a spirit of camaraderie and fun.
Notable Achievements
- Over 18 billion valuation with technology startups
- Successful execution of multifamily investments with a strategic focus on asset appreciation
- Demonstrated leadership in global sales and customer success roles across prominent tech companies
- Established a robust network in both investment and technology sectors
- Deepened expertise through ongoing education at The University of Chicago Booth School of Business
Conclusion
Justin Smith stands out not only for his professional achievements but also for his commitment to making a positive impact in the investment community. His combined experience in technology and multifamily investments positions him as an influential leader capable of navigating complex market dynamics while fostering innovation and growth. Through Blue Bison Capital, Justin continues to explore new opportunities and create lasting value for investors, all while nurturing his family and engaging actively in sports and community activities.
