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Karen Chen

Director, Human Insights - Corporate Sustainability & Macro Trends, Center of Excellence at Clorox

Karen Chen is an insights leader with over 20 years of experience in the Consumer Packaged Goods (CPG) industry, specializing in upstream innovation, brand strategies, and go-to-market execution.

She has a solid track record working with both Global (Western Europe) and North American businesses, focusing on consumer-led innovation portfolios, consumer and shopper segmentations, copy testing across various platforms, packaging and at-shelf testing, retailer differentiation strategies, and multicultural consumer strategies.

Karen has extensive experience with tools such as IRI POS, IRI Panel, Nielsen POS, Nielsen Panel, Spectra, Kantar, Mintel, SPSS, and Infoscout Insights.

Currently, Karen Chen serves as the Director of Human Insights for Corporate Sustainability & Macro Trends at The Clorox Company, where she leads the Center of Excellence.

Prior to her current role, she held positions as Associate Director in E-Commerce and Omnichannel Shopper & Retail Insights, Shopper & Retail Insights Lead for North America Strategic and National Customers, and Shopper Insights Manager for North America Strategic Customers, all at The Clorox Company.

Before joining The Clorox Company, Karen worked as the Director of Product and Professional Services for Insights & Research at EcoNet Ventures LLC/Latinum Network.

Her previous experience also includes roles at Procter & Gamble, where she served as a Senior Manager in Consumer & Market Knowledge for the North America Market Development Organization Center of Expertise, a Manager/Associate Manager in Consumer Market Knowledge for Global Cosmetics Innovation and Base Business, and a Systems Analyst in Information Technology for Global Business Services.

Karen Chen's expertise, spanning various facets of the CPG industry and a diverse range of insights and research functions, positions her as a seasoned professional in driving strategic decision-making and innovation within organizations.

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Location

Ellicott City, Maryland