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Shruti Singh

Senior Manager, Analytics & Insights

Shruti Singh, an experienced marketer with over 11 years of expertise in deciphering consumer behavior, shopper insights, brand strategy, and communication insights, boasts of an MBA in Marketing from the University of Lucknow. With a career spanning across notable markets such as UAE, Malaysia, and India, Shruti has left an irreplaceable mark with her contributions to various domains, including consumer packaged goods, personal care, finance, consumer electronics, telecom, and the public sector. Her domain experience in brand growth, pricing, consumer choice and shopper insights is highly sought after by her clients. She has undertaken leadership roles in building relationships with key regional clients, led multicultural teams, achieved significant revenue growth, as well as added new clients to her roster. In her most recent role, Shruti holds a position at Wellwise by Shoppers Drug Mart™ as Business Planning & Insights. Prior to this, she has worked as KAM-Consumer Insights at Ipsos, Senior Manager- Consumer Insights at Nielsen, Manager-Customized Research at Nielsen, Senior Research Executive at Kantar and Research Pacific India.

Highlights

Nov 19 · linkedin

After the new concept store of the fashion brand Zara (The Dubai Mall - UAE), here is another example of a brand taking a step towards focusing on enhancing the overall shopping experience through a concept store. KitKat, a regular chocolate brand that now offers an immersive, one-of-a-kind retail experience packed with imagination and creativity. #createyourbreak #shopperexperience #kitkat #Nestle

Apr 25 · linkedin

E-commerce in MENA is growing very rapidly and will soon reach a tipping point. The number of online shoppers has grown threefold in the last 3 years, and the volume of business in the region is predicted to grow tenfold by 2022 from the 2017 levels.

IPSOS is launching a syndicated study to capture the changing face of commerce in the region.

You can find more information about the study here: https://lnkd.in/ehRGTa6.

If this is something that is of interest to you or your business comment “interested” or inbox me. #Ecommerce #MENA

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Location

Toronto, Ontario, Canada