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Karen North
Director of USC's Annenberg Program on Online Communities
Karen North, PhD, is a prominent figure in the field of digital social media and psychology, serving as the Director of the Annenberg Program on Online Communities at the University of Southern California (USC). She is also a Clinical Professor at the USC Annenberg School for Communication and Journalism. North is recognized for founding the world’s first master’s degree program focused on digital social media, which was established in 2006 and emphasizes leadership and management in online communities.123
Educational Background and Career
- PhD in Psychology: North holds a doctorate in clinical psychology from Ohio State University.
- Previous Roles: Before her tenure at USC, she was the Assistant Dean at UCLA's School of Public Policy and worked in the Clinton Administration within the White House Office of Science and Technology Policy. Additionally, she has experience working for Rep. Edward Markey, focusing on telecommunications policy.12
Areas of Expertise
North's research and teaching interests encompass a variety of topics related to digital media, including:
- Social Media Strategy: Understanding how social platforms can be leveraged for group formation and influence.
- Online Communities: Exploring the dynamics of interaction within digital spaces.
- Internet Privacy and Safety: Addressing concerns related to privacy in online environments.
- Psychology: Applying psychological principles to digital communication.345
Contributions and Impact
Karen North is frequently consulted by media outlets for her expertise in social media and psychology. She has been featured in various national and international news platforms, including CNN and NPR. Her work aims to bridge the gap between technology and human interaction, helping individuals and organizations navigate the complexities of digital communication.26
Through her leadership at USC, North continues to influence the next generation of professionals in digital social media, equipping them with essential skills to thrive in an increasingly interconnected world.

