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Karina Lipnyagova

Staff Technical Product Marketing Manager at Nylas

Karina Lipnyagova, Co-Founder and CTO of Drum Pads 24

Karina Lipnyagova is the co-founder and CTO of Drum Pads 24, a company she has been with since 2013. Drum Pads 24 is described as "an everyday tool for musicians that lets them express themselves."1

Highlights

Feb 28 · linkedin

I am incredibly proud that Drum Pads 24 has become part of the App Store Foundations Program with the App Store team in Europe. We join the 1000+ European developers that have been part of the Program so far. Looking forward to the weeks ahead to learn more about the features and tool we can leverage for growing our apps.

So grateful for this amazing opportunity! 👩‍💻 💛

#appstorefoundationprogram #apple

Nov 20 · linkedin

I'm excited to be part of the Apple Entrepreneur Camp 2022 with my husband and co-founder Paul Lipnyagov and our Drum Pads 24 app for musicians.

Thanks to everyone who lead us through this journey: Nadia, Dawn, Timirah 🙏

The Camp is designed for app-driven businesses, our cohort was for those who are founded by female. Apple provides its expertise through an intensive technology lab, dedicated support and ongoing mentoring.

We’ve learned a lot from Apple’s engineers, designers, leaders, and other founders during our 1:1, presentations and Q&As. More is coming, a lot of work ahead, but here are some key takeaways from last week’s inspiring sessions:

  1. “Remember who you are building for. Build an emotional connection.” We are so lucky to have an opportunity to see users of our app since they share so many videos with it. I still remember one video. The teenager played a cool music with the Drum Pads 24, he stopped and then turned to his friends. It was clear that he was so proud of himself, as if he said: “Yeah, that was me. Look how cool am I!” The session about great apps quality reminds me of this video. And we definitely want more our users to feel that way: “I’ made this music, I’m so proud of myself. I can do anything!”

  2. Focus is always important. Imagine that your goal is to reach 100% of certain audience for your app. This will help you align your goals and prioritise what to do.

  3. Lot of talks about AI. It’s really impressive how easy it becomes with CoreML: you can train own models or use pre-trained ones directly on the iPhone in your app. We are also going to use CoreML in our apps.

If you are an app developer I highly recommend you to apply to the Apple Entrepreneur Camp: https://lnkd.in/e4HhWtjY

#developer #work #entrepreneur #femaleleadership #iOS #apple

Related Questions

What inspired Karina Lipnyagova to co-found Drum Pads 24?
How has Karina Lipnyagova's role as CTO at Drum Pads 24 evolved over the years?
What are some notable achievements of Drum Pads 24 under Karina Lipnyagova's leadership?
What challenges has Karina Lipnyagova faced in the music tech industry?
How does Karina Lipnyagova balance her role at Drum Pads 24 with other professional endeavors?
Karina Lipnyagova
Karina Lipnyagova, photo 1
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Experience

Staff Technical Product Marketing Manager at Nylas (November 2023 - Present)
Sr. Technical Product Marketing Manager at Nylas (December 2021 - November 2023, Remote), Sr. Product Marketing Manager, Training and Certification at Microsoft (May 2019 - December 2021, Remote), Man at CDW (May 2011 - June 2012)