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Karyn Hobbs
Creating experiences to connect and collaborate with your people and customers to make sense of business complexity, design experiences and create meaningful change. MAICD
Professional Background
Karyn Hobbs is a recognized leader in the field of experiential engagement and internal communications, currently serving as the National Lead of Experiential Engagement at PwC Australia. With a career that spans over two decades, Karyn has amassed a rich and diverse portfolio of experiences, working with some of the most prestigious organizations in Australia. Her interdisciplinary expertise transcends traditional boundaries, focusing on customer experiences, employee engagement, and brand strategy, making her a valuable asset in creating impactful organizational frameworks.
Before joining PwC Australia, Karyn was the visionary Founder and Director of HCP - Employee Engagement, where she carved a niche for delivering innovative solutions to enhance employee experiences. Karyn's strategic insights during her tenure at Optus Collaboration Hub at PwC – The Difference further solidified her reputation as an innovative thinker in employee and customer engagement.
Prior to her roles in consulting and entrepreneurship, Karyn held several prominent positions at Qantas, one of Australia’s leading airlines. As the GM of Global CX Strategy, she was integral to shaping the organization’s customer experience strategy on a global scale. Her prior roles included Global Brand Manager for International First, Business & Economy Class, and Global Director of Customer Insights, each providing her with a multifaceted perspective on consumer behavior and brand positioning in a competitive market.
Education and Achievements
Karyn Hobbs holds a robust educational background that complements her extensive work history. While specific details of her education are not outlined, her professional trajectory suggests a strong foundation in communication, marketing, and leadership.
Her entrepreneurial spirit as the Founder and Director of HCP - Employee Engagement demonstrates her commitment to enhancing the workplace environment through strategic engagement initiatives. Karyn's innovative approach to internal communications at IAG has been pivotal in fostering a culture of transparency and collaboration, which has had measurable impacts on employee morale and productivity.
Karyn's contributions to Qantas significantly elevated the brand's global standing. As GM Market & Employee Insights at Australian Airlines - TAA, she was instrumental in integrating customer and employee insights to inform broader strategic decisions, thereby enhancing service offerings and customer satisfaction.
With a proven track record in leading successful teams, Karyn is adept at navigating complex challenges while delivering solutions that drive growth and engagement throughout the organizational structure.
Notable Achievements
Karyn Hobbs's career is marked by numerous achievements that underline her dedication to fostering exceptional customer and employee experiences. Some of her notable accomplishments include:
- Leading Experiential Engagement Initiatives at PwC - As the National Lead at PwC Australia, Karyn has pioneered strategies that integrate experiential learning with organizational development, setting new benchmarks for engagement methodologies within the firm.
- Founding HCP - Employee Engagement - Karyn's initiative to establish HCP showcases her entrepreneurial mindset and passion for enhancing workplace culture through innovative engagement solutions.
- Enhancing Customer Experience at Qantas - In her role as GM of Global CX Strategy, she was responsible for delivering a unified customer experience strategy that not only aligned with business objectives but also resonated with travelers across the globe.
- Driving Internal Communications Success at IAG - As Group Head of Internal Communications, Karyn successfully cultivated an inclusive organizational culture, which emphasized clear communication channels and employee feedback mechanisms.
- Market Insights Leadership - Her ability to leverage market insights during her time at Australian Airlines demonstrates her expertise in understanding the shifting landscapes of customer preferences and expectations, driving informed strategic planning and implementation.
Through her remarkable career journey, Karyn Hobbs has established herself as a forward-thinking leader in the realms of customer experience and employee engagement. Her multifaceted skill set and unwavering dedication to elevating organizational practices position her as an industry thought leader and a catalyst for change in the modern workplace.
