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Kate Digby
Group Sales Lead
Professional Background
Kate Digby is a commercially-focused media and marketing professional with a wealth of experience spanning various prestigious organizations and some of the world’s most revered brands. She has built a remarkable career in integrated marketing campaigns, specifically excelling in the realm of radio, out-of-home (OOH), events, and digital channels. Her expertise encompasses leading successful initiatives for local and international clients such as American Express (Amex), Network 10, Unilever, Kellogg's, and Woolworths.
At Acast, where she currently holds the position of Group Sales Lead, Kate leverages her extensive knowledge of media dynamics to drive revenues and foster innovative approaches to audience engagement. Her passion for creative marketing solutions is evident in her strategic leadership and commitment to delivering impactful campaigns that resonate with consumers. Her role involves not only sales direction but also overseeing the team that implements these initiatives, ensuring alignment with overarching business goals.
Prior to her role at Acast, Kate served as the Commercial Director at Sonder Communications Australia. In this capacity, she demonstrated her ability to steer teams and add value through media strategies that yield results. Her profound understanding of both client needs and market trends solidified Sonder’s reputation as a reliable partner in accessibility marketing.
Earlier in her career, Kate honed her skills as the Group Sales Manager at NOVA Entertainment, where she contributed to significant growth through both innovative advertising solutions and keen insight into listener engagement. She started at NOVA in the role of Account Director and then quickly progressed to Senior Account Manager, where her dedication to client satisfaction propelled her to success in strategic campaign delivery.
Kate’s career began as a Media Assistant at London Creative, where her early experiences helped shape her into the professional she is today, showcasing her innate capabilities and dedication to the industry. This foundational role provided her the insights necessary for later positions in planning and project management at Global Radio, where she gained a strong grasp of radio advertising and promotional strategy.
Education and Achievements
Kate's academic credentials are as impressive as her professional achievements. She obtained a First Class Honours BA in Marketing Communications from the University of Greenwich, where she cultivated her understanding of effective communication strategies, consumer behavior, and innovative marketing practices. The skills and knowledge acquired during her studies serve as a solid backbone for her career in media and marketing, allowing her to creatively approach each project she undertakes.
Throughout her career, Kate has achieved numerous accolades, consistently recognized for her contributions to the media and marketing landscape. Her ability to craft integrated campaigns that not only meet but exceed client expectations has established her as a go-to professional in her field. Kate prides herself on effectively utilizing various digital and social channels to create campaigns that build meaningful relationships, engage targeted audiences, and generate substantial business leads.
Achievements
Some of Kate's most notable achievements include leading high-profile integrated marketing campaigns that have significantly boosted brand visibility and client revenues. Her expertise in linking traditional media with digital strategies has attracted numerous accolades, favorably positioning the brands she represents.
Kate is particularly proud of her ability to forge and maintain long-lasting relationships with her clients and audiences. She is adept at understanding client objectives and aligning them with successful media strategies, ensuring that both parties achieve their desired outcomes. This approach has earned her the respect and recognition of many within the media and marketing sectors.
