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Kate Hodgins
Product Marketing and Growth Leader
Kate Hodgins is a seasoned professional in product marketing, currently serving as the Head of CX Solutions Product Marketing at Qualtrics, a subsidiary of SAP. She has been instrumental in developing strategies that enhance customer experience through innovative product marketing initiatives.
Professional Background
Hodgins has built a robust career in product marketing, with notable positions including:
- Senior Director of Product Marketing at Qualtrics (October 2021 - Present): In this role, she leads efforts to improve customer experience through various solutions.
- Director of Product Marketing for the CX Portfolio at Qualtrics (November 2018 - October 2021): Here, she focused on foundational and digital customer experience strategies.
- Senior Product Marketing Manager at SAP Concur (January 2018 - November 2018): She was responsible for channel partner onboarding and enablement.
- Director of Product & Customer Marketing at DreamBox Learning (February 2016 - January 2018): Her work involved strategic marketing initiatives aimed at improving educational outcomes.
Hodgins has also held various roles in marketing and sales management, contributing to her comprehensive understanding of market dynamics and customer needs.
Education and Certifications
Hodgins holds certifications in Marketing Management from the University of Washington and has completed courses on Leadership Principles from Harvard Business School Online. She is also certified in Pragmatic Marketing, which underscores her expertise in aligning product strategies with market demands.
Skills and Expertise
Her areas of expertise include:
- Competitive positioning
- Product launches
- Customer experience strategies
- Market analysis and insights
Hodgins is recognized for her leadership in product marketing and is actively involved in mentoring within the field. She emphasizes the importance of aligning product marketing strategies with broader business goals to drive growth and customer satisfaction.
For more details about her professional journey, you can view her LinkedIn profile here .1
