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Katherine Cartwright

Principal @ Criterion Global | Paid Media Expert, International Media Buying Agency Cofounder

Katherine Cartwright is an accomplished professional with a strong background in both English and Philosophy.

She pursued her Bachelor of Arts degree at Georgetown University, where she honed her skills and knowledge in these fields.

Katherine currently holds the position of Principal at Criterion Global, a renowned firm specializing in International Media Planning & Buying.

Highlights

Jun 25 · linkedin

I'm excited to announce: I'm working from LA for the next 2 months!

If you're here, don't be shy. As always, your recommendations, intros, and high waist peach disco pants are warmly welcome. 🪩

Dance moves courtesy of Raffaella Carrà (Millemilioni London, 1980).

Feb 21 · linkedin

Excited for tomorrow’s US finals judging for the 2024 Effie Awards. Over four years of participating, I’m reminded that the special thing about the Effies is that there’s no predetermined, prescriptive definition of “effectiveness,” which (for better and for worse) suits advertising uniquely well.

Submissions must defend the standard of effectiveness as well as the means of reaching it. Which is, suffice to say, hard!

Why I love it? It’s a reminder that advertising exists in service of bigger goals, not for its own sake. Excited to see how the best and brightest are leaving their mark.

#advertising #Effieawards #Effies #MediaBuying #effectiveadvertising

Related Questions

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Katherine Cartwright
Katherine Cartwright, photo 1
Katherine Cartwright, photo 2
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Experience

Principal / Partner at Criterion Global
- New Business Development at Criterion Global (2009 - Present) - Agency Pitch Partner at Criterion Global (2009 - Present) - Investment Advisory - Subject Matter Expert, Technology, Media, and Teleco at Various Companies (Feb 2012 - Present)

Education

Bachelor of Arts in English & Philosophy from Georgetown University, National Dean's List

Location

United States