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Katherine Cartwright

Expert/Consultant on Multinational Paid Media Investment, Media Buying Strategy, + In-House Marketing Operational Models. Co-founder of Criterion Global, International Media Buying Agency

Katherine Cartwright is a Principal, Partner, and Co-Founder of Criterion Global, an international media planning and buying agency specializing in multinational paid media and global expansion.1 She has been with the company since its founding in 2009, accumulating 15 years of experience in the field.1

Professional Experience

At Criterion Global, Cartwright is responsible for:

  • Leading P&L, client acquisition, and campaign effectuation across Europe, Americas, MENA, and APAC1
  • Refining market positioning and ensuring strategies are competitive for clients1
  • Managing financial growth and profitability1
  • Overseeing revenue streams and client renewals1

She has also taken on additional roles within the company:

  • Agency Pitch Partner: Adding paid media capabilities to pitches for independent and select network creative agencies1
  • New Business Development: Focusing on business expansion across global markets1

Other Professional Activities

Outside of her primary role at Criterion Global, Cartwright engages in:

  • Investment Advisory: Serving as a subject matter expert in Technology, Media, and Telecom (TMT) for opportunistic investment funds1
  • Public Speaking: Participating in panels on marketing, media, ad tech, and global expansion at academic institutions and specialized conferences1
  • Media Expert: Quoted in various publications including NPR, Washington Post, Observer, Fast Company, and Digiday12

Education and Certifications

  • Bachelor of Arts in English & Philosophy from Georgetown University1
  • Various certifications, including Apple Certified Pro - Search Ads Certification and Sports Marketing Certification from Front Office Sports1

Awards and Recognition

Cartwright has been recognized with several awards, including:

  • Gold (Best in Class) for Best Campaign by an Independent Agency at the Festival of Media1
  • Gold (Best in Class) for "Best Launch or Relaunch Campaign" at the Festival of Media1
  • Juror for various industry awards, including the Festival of Media Awards and LeBook Connections Digital North America1

Katherine Cartwright's expertise in international media planning, buying, and global expansion strategies has established her as a respected figure in the advertising and media industry.123

Highlights

Jun 25 · linkedin

I'm excited to announce: I'm working from LA for the next 2 months!

If you're here, don't be shy. As always, your recommendations, intros, and high waist peach disco pants are warmly welcome. 🪩

Dance moves courtesy of Raffaella Carrà (Millemilioni London, 1980).

Feb 21 · linkedin

Excited for tomorrow’s US finals judging for the 2024 Effie Awards. Over four years of participating, I’m reminded that the special thing about the Effies is that there’s no predetermined, prescriptive definition of “effectiveness,” which (for better and for worse) suits advertising uniquely well.

Submissions must defend the standard of effectiveness as well as the means of reaching it. Which is, suffice to say, hard!

Why I love it? It’s a reminder that advertising exists in service of bigger goals, not for its own sake. Excited to see how the best and brightest are leaving their mark.

#advertising #Effieawards #Effies #MediaBuying #effectiveadvertising

Related Questions

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Katherine Cartwright
Katherine Cartwright, photo 1
Katherine Cartwright, photo 2
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Location

United States