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Katherine Cartwright
Expert/Consultant on Multinational Paid Media Investment, Media Buying Strategy, + In-House Marketing Operational Models. Co-founder of Criterion Global, International Media Buying Agency
Katherine Cartwright is a Principal, Partner, and Co-Founder of Criterion Global, an international media planning and buying agency specializing in multinational paid media and global expansion.1 She has been with the company since its founding in 2009, accumulating 15 years of experience in the field.1
Professional Experience
At Criterion Global, Cartwright is responsible for:
- Leading P&L, client acquisition, and campaign effectuation across Europe, Americas, MENA, and APAC1
- Refining market positioning and ensuring strategies are competitive for clients1
- Managing financial growth and profitability1
- Overseeing revenue streams and client renewals1
She has also taken on additional roles within the company:
- Agency Pitch Partner: Adding paid media capabilities to pitches for independent and select network creative agencies1
- New Business Development: Focusing on business expansion across global markets1
Other Professional Activities
Outside of her primary role at Criterion Global, Cartwright engages in:
- Investment Advisory: Serving as a subject matter expert in Technology, Media, and Telecom (TMT) for opportunistic investment funds1
- Public Speaking: Participating in panels on marketing, media, ad tech, and global expansion at academic institutions and specialized conferences1
- Media Expert: Quoted in various publications including NPR, Washington Post, Observer, Fast Company, and Digiday12
Education and Certifications
- Bachelor of Arts in English & Philosophy from Georgetown University1
- Various certifications, including Apple Certified Pro - Search Ads Certification and Sports Marketing Certification from Front Office Sports1
Awards and Recognition
Cartwright has been recognized with several awards, including:
- Gold (Best in Class) for Best Campaign by an Independent Agency at the Festival of Media1
- Gold (Best in Class) for "Best Launch or Relaunch Campaign" at the Festival of Media1
- Juror for various industry awards, including the Festival of Media Awards and LeBook Connections Digital North America1
Katherine Cartwright's expertise in international media planning, buying, and global expansion strategies has established her as a respected figure in the advertising and media industry.123
Highlights
Oct 1 · destinationcrm.com
Advertisers Embrace a Side Hustle - Destination CRM
Jul 26 · katherinecartwright.com
Katherine Cartwright, Co-Founder Criterion Global
Apr 12 · search.sunbiz.org
Detail by Entity Name - Sunbiz.org - Division of Corporations

