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Kathy Chan

VP, Global Marketing Platform Strategy & Operations at Universal Music Group

Kathy Chan is a seasoned professional with over 15 years of expertise in data-driven marketing, specializing in marketing and digital campaign technologies such as Ad Serving, DSP, DMP, SSP, Cross Device, CRM/Offline On-boarding, and Viewability. She excels in the AdTech and MarTech landscape, possessing solid experience in 1st, 2nd, and 3rd party data strategy, integration, measurement, and marketing campaigns. Kathy has a wealth of experience in buy and sell side display programmatic technologies, coupled with excellent teamwork skills in a matrix environment and strong problem-solving abilities. Her strategic planning and implementation skills allow her to prioritize effectively, multitask, and achieve project and company objectives. Furthermore, she has a successful track record in standardizing and executing interdepartmental processes and procedures.

Kathy Chan
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Location

Los Angeles, California, United States