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Kathy DiFrancesco
Vice President of Sales at SnugZ USA
Kathy DiFrancesco is an accomplished sales professional currently serving as the Vice President of Sales at SnugZ USA, a position she has held since January 2021.13 With a career spanning over two decades in the promotional products industry, Kathy has built a strong reputation for driving business growth and fostering valuable partnerships.
Career Progression
Kathy's journey at SnugZ USA began in December 2011 as a Business Development Manager.3 She then progressed through various roles within the company:
- Strategic Accounts Manager (January 2015 - January 2018)
- Outside Sales Manager (January 2018 - January 2021)
- Vice President of Sales (January 2021 - Present)
Prior to joining SnugZ USA, Kathy held notable positions in other companies:
- Brand Director at NAAWK (May 2013 - January 2015)
- National Sales Manager at Oralabs, Inc. (February 2007 - December 2011)
- Scent Brand Design at International Flavors & Fragrances (January 2001 - December 2006)
Education and Expertise
Kathy holds a Bachelor of Arts degree in Political Science and Literature from New York University.13 Her diverse background includes expertise in:
- Sales strategy and management
- Brand development and marketing
- Personal care and fragrance marketing
- Scent branding for personal care products
Personal Background
Born and raised in Queens, New York, Kathy is the daughter of Thai immigrants.2 Her early life experiences have shaped her resilience and determination, which are evident in her professional success.
Languages
Kathy is proficient in multiple languages, including English, Thai, and conversational Romanian.3
Throughout her career, Kathy DiFrancesco has demonstrated a strong ability to adapt to industry changes, leverage creativity in sales strategies, and build long-lasting business relationships. Her journey from various sales roles to her current leadership position at SnugZ USA showcases her dedication and expertise in the promotional products industry.


