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Katie Reed

Engineering at Ro 🚀

Katie Reed is a prominent figure in the digital health and fitness industry, currently serving as the co-founder and CEO of Balanced, a digital fitness platform aimed at promoting healthy aging for older adults. Prior to launching Balanced in November 2021, she worked as an Engineering Manager at Ro, where she oversaw developer workflows and automated testing teams.13

Reed's journey into the health and fitness sector was significantly influenced by her experiences during the COVID-19 pandemic. While living with her grandmother, she recognized a lack of quality fitness options tailored for older adults. This realization, combined with her co-founder Kelly Froelich's similar experiences, led them to create Balanced, which offers personalized fitness programs designed specifically for individuals aged 65 and over.123

Before her role at Ro, Reed began her career as a software engineer at Namely and also consulted with various non-profits and think tanks on product development strategies. Her background in technology and passion for improving quality of life as people age have been pivotal in shaping Balanced's mission to provide accessible and engaging fitness solutions for seniors.135

Reed holds certifications in Adult and Pediatric First Aid/CPR/AED from the American Red Cross and is an AWS Certified Cloud Practitioner.4 Her LinkedIn profile reflects her commitment to building innovative products that enhance the well-being of older adults.4

Highlights

Delivering a New Fitness Experience for Older Adults with Katie Reed
Digital healthcare platform Balanced supports healthy ageing
Dec 25 · fortune.com
The CEO of a healthy aging company shares how biking to work and ...
Nov 17 · insider.fitt.co
Balanced Co-founder & CEO Katie Reed | Fitt Insider

Related Questions

What inspired Katie Reed to transition from Ro to starting Balanced?
How did Katie Reed's experience at Ro influence her approach to product development at Balanced?
What challenges did Katie Reed face when launching Balanced?
How does Balanced differentiate itself from other fitness platforms targeting older adults?
What role did Kelly Froelich play in the creation of Balanced?
Katie Reed
Katie Reed, photo 1
Katie Reed, photo 2
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Location

New York, New York