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Kelly Brodbeck
Product Management Executive
Professional Background
Kelly Brodbeck is a distinguished technology and business executive known for her exceptional leadership in creating and managing organizations focused on innovative hardware and SaaS products. With over seven years of experience as a CEO of successful startups in the medical device and consumer packaged goods (CPG) sectors, Kelly has made significant contributions that led to successful business exits. Her strategic vision and ability to launch products have resulted in a cumulative gross sales value exceeding $1.0 billion across various industries, such as medical devices, OTC health and wellness, IIOT SaaS condition monitoring, utility-scale renewable energy, and photonics.
Kelly's expertise spans a vast spectrum of functions, including general management, product development, and marketing strategy, allowing her to effectively drive revenue growth in both B2B and B2C markets. Notably, she possesses a robust understanding of brand development and excels in creating inbound marketing strategies that leverage digital opportunities, particularly on platforms like Amazon. Through her innovative approach to 'solution selling', she has successfully positioned numerous products and services within highly competitive markets.
Education and Achievements
Kelly Brodbeck holds a Master of Science in Biomedical and Chemical Engineering from the University of California, Santa Barbara, and a Bachelor's degree in Chemical Engineering from the University of California, Berkeley. Her strong educational foundation has provided her with the technical know-how and analytical skills essential for success in the fast-paced technology sector.
With a well-rounded executive experience, Kelly has developed key competencies in areas such as product management, program management, and business development. She has played a pivotal role in start-up funding, organizational development, and culture building while managing venture board teams and leadership groups. Her extensive experience also encompasses operational management, acquisitions due diligence, competitive analysis, market research, and consumer insights, further positioning her as a vital asset in any organization.
Achievements
Among her impressive list of achievements, Kelly holds 7 US patents, demonstrating her commitment to innovation and unique product development. Her specialized skills include IOT SaaS products, medical device development, and regulatory compliance for major health and safety standards like FDA and ISO 13485. Additionally, her expertise in GMP, 510(k), and agile/scrum methodologies positions her favorably in organizations looking for agile frameworks to innovate and enhance their product lines. Kelly's leadership has consistently led teams to successful outcomes, fostering an environment that encourages creativity and accountability, essential ingredients for success in both revenue growth and market expansion.
