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Kelly Cheng
Marketing & Growth Leader | AI-Marketing Enthusiast
Kelly Cheng is a marketing and growth professional currently serving as the Head of Marketing & Growth at Goldcast, a Boston-based hybrid events platform.12 She is a creative problem solver with an international background, having worked across various locations including Hong Kong, Boston, and San Francisco.1
Professional Background
Kelly has an impressive marketing career with experience in several notable companies:
- Current Role: Head of Marketing & Growth at Goldcast (October 2021 - Present)3
- Previous Roles:
Education and Certifications
Kelly holds a Bachelor of Arts in Communications from Boston College.2 She has also obtained several professional certifications, including:
- HubSpot Inbound Certification
- Google Ads Fundamentals, Display, and Search Certifications
- Account-Based Marketing Certified Strategist from Demandbase
- Brand Show Creation from Wistia2
Professional Approach
Kelly is known for her strategic approach to marketing, focusing on personalizing communication, building effective teams, and driving growth through innovative marketing techniques.1 At Goldcast, she prioritizes creating high-quality events and content while managing pipeline and revenue opportunities.1
Highlights
Raise your hand if you’ve ever been curious about cracking LinkedIn’s feed algorithm and wondered how viral posts actually go viral or how influencers get their 100,000+ followers. 🙋🏻♀️🙋🏻♀️🙋🏻♀️
A couple of months ago, I connected with Mark P. Jung because I wanted to invest in our LinkedIn strategy and learn from the best in the space.
What I found out is that I’m not the only marketer eager to do this.
That’s why we’re bringing Mark to our audience at Goldcast. He helps founders, leaders, and companies drive LinkedIn-led growth.
Mark has helped SaaS company pages grow by 13,000+ new followers in under a quarter and boosted marketing leaders' personal brands by 7,000+ new followers in just one month. He’s cracked the LinkedIn code, and we want to share his expertise with you.
Join us for a three-session masterclass with Mark:
💡 Session 1: July 6th – Tips and Tricks for Going Viral on LinkedIn
Mark will share his secrets on how to grab attention and the do’s and don’ts of posting. (Did you know editing your post immediately after publishing can limit its reach? I didn’t either!)
📋 Session 2: Crafting a LinkedIn-Specific Content Strategy
Each social channel has its unique way of engaging, and LinkedIn is no different. Mark will guide us on building a content strategy tailored specifically for LinkedIn to drive engagement.
📹 Session 3: Leveraging LinkedIn’s New Video Tab
ICYMI, LinkedIn now has a video tab! Mark will show us how to incorporate vertical video into our LinkedIn strategy, tapping into this new wave of engagement.
Don’t miss out on this chance to learn from one of the best in the biz! Mark your calendars (😁) and let's go viral!
💸By overlooking video marketing, B2B marketers leave significant revenue on the table. 💸
Imagine scrolling through social media. What grabs your attention? A video!
That's why we're excited to announce our new capabilities supporting multimodal content! Now, you can seamlessly integrate video and text with the help of AI.
Here's how this can elevate your marketing strategy:
📈 Videos on social media significantly boost engagement. 🌐 Videos on websites enhance SEO performance. ⏳ More video content increases the time visitors spend on your site.
