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Kelly Fisk
Head Of Communications at Iress
Professional Background
Kelly Fisk is a strategic and passionate marketing and communications leader with extensive experience in both internal and external communications, as well as marketing strategies that propel brand awareness and engagement. Over the years, she has built a strong reputation within the financial services and technology industries, demonstrating deep knowledge and expertise that sets her apart in this competitive landscape.
Currently serving as the Head of Communications at Iress, Kelly leads the organization’s communication strategy, ensuring that the company's messages align with its vision and objectives. Her role requires not only a keen understanding of the nuances within financial services but also adeptness in managing the intricacies of both digital and traditional media. Kelly is known for her ability to foster relationships both internally and externally, driving a cohesive message that resonates with various stakeholders.
Prior to her current position at Iress, Kelly held several pivotal roles that shaped her career trajectory. As the Senior Corporate Communications Manager at Iress, she was instrumental in refining corporate messaging and enhancing the overall communication strategy, paving the way for a clearer brand narrative. Her previous experience as the Senior Internal Communications Manager at BT Financial Group highlighted her skills in engaging employees, promoting corporate culture, and facilitating transparent communication within the organization. She effectively utilized her expertise in crafting messages that resonated with staff, significantly enhancing employee engagement and morale.
Before her time at BT, Kelly contributed her communication skills to National Australia Bank across multiple roles including Senior Employee Communications Manager, Digital Marketing Channel Manager, and Customer Communications Channel Manager. Each of these roles showcased her versatility and ability to adapt communication strategies to different audiences and platforms. She was pivotal in designing and delivering strategic marketing initiatives, which effectively aligned with corporate goals and ensured customers were well-informed and engaged.
Earlier in her career, Kelly gained valuable experience as a Marketing Executive at Keycorp Pty. Limited and as a Marketing Associate at Focus Publishing. These foundational experiences helped her hone her marketing skills, which she continues to apply to her current communications practices. Her unique background in scriptwriting as a Scriptwriter/Researcher for The Prime Possum Show at Prime Television further diversified her skill set, providing her with a creative edge in storytelling and content creation.
Education and Achievements
Kelly's academic journey reflects her commitment to developing her skills and knowledge in the communications and marketing sectors. She studied for a Bachelor of Arts in Professional Writing with a major in Journalism at the esteemed University of Canberra. This educational background laid the groundwork for her proficiency in crafting compelling narratives and her understanding of media principles and ethics.
To stay ahead of trends in the fast-paced digital marketing arena, Kelly pursued a Digital Marketing Certificate from the Australian Direct Marketing Association (ADMA). This additional qualification equipped her with the tools and insights necessary for navigating the evolving landscape of digital marketing, ensuring she could effectively manage and execute sophisticated digital strategies. In an age where digital presence is imperative for brand success, Kelly's education enables her to blend traditional marketing principles with contemporary digital practices seamlessly.
Key Achievements
Throughout her career, Kelly Fisk has achieved numerous milestones that highlight her capabilities as a leader in marketing and communications. Her strategic approach and innovative tactics have led to measurable improvements in corporate communication effectiveness and brand visibility.
At Iress, Kelly has not only enhanced internal and external communications but has also been pivotal in driving initiatives that foster a culture of open dialogue and engagement, making her an invaluable asset to the organization. Under her guidance, Iress has seen significant strides in aligning its brand message across various channels, ultimately contributing to the enhancement of its reputation within the financial services sector.
Her time at National Australia Bank was marked by impactful communication strategies that led to increased employee satisfaction and customer loyalty. Kelly's efforts in redesigning the approach to customer communications resulted in more effective customer engagement campaigns, which in turn positively influenced customer retention rates.
In essence, Kelly Fisk embodies the qualities of a dedicated marketing and communications professional whose extensive background in financial services and technology continues to drive her effectiveness in the industry. Her commitment to nurturing strong communication practices and her innovative approach to marketing distinctly position her as a leader with the vision necessary to elevate any organization's strategic goals. Her story is a testament to how passionate individuals can create transformative communication strategies that resonate across diverse audiences, making her a standout talent in her field.
