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Kelvin Cornaz-Tranphuoc

Vice President of Customer Engagement & Retention Marketing @ Rocket Lawyer | MBA

Kelvin Cornaz-Tranphuoc is a seasoned marketing professional with a strong background in customer relationship management, customer journey, lifecycle, content, retention, and direct marketing programs. He excels in customer segmentation, journey mapping, and marketing automation, leading to notable increases in conversion rates and a reduction in churn.

Kelvin holds a Master of Business Administration (MBA) from the University of California, Davis - Graduate School of Management. He also obtained a BS in Business Management with a focus on Marketing from NC State Poole College of Management and a B.A. in Communications specializing in Mass Media from North Carolina State University.

Having held key positions in renowned organizations, Kelvin has shown his leadership capabilities and team spirit. He served as the Vice President of Marketing, Customer Engagement & Retention, and the Senior Director & General Manager of Retention & Engagement Marketing at Rocket Lawyer. He also contributed as the Marketing Director for Customer Loyalty & Retention at CREDO Mobile, the Associate Director of Marketing, CRM, and the CRM Manager at The Art of Shaving, among other roles at organizations like SapientNitro, Starcom, and the City of Raleigh.

Kelvin's journey in the marketing field has equipped him with a solid skill set in driving successful marketing initiatives that align with the company's strategic objectives. His expertise in CRM, customer segmentation, and marketing automation sets him apart as a valuable asset in achieving business goals.

Highlights

Mar 14 · theorg.com
Leadership Team - Rocket Lawyer - The Org

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Kelvin Cornaz-Tranphuoc
Kelvin Cornaz-Tranphuoc, photo 1
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Location

San Francisco, California, United States