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Nik Sproal

General Manager at Social Garden - Customer Acquisition, Experience & Retention

Nik Sproal is a seasoned marketing and sales veteran with over 20 years of experience in various sectors, including retail, property, higher education, and FMCG, having worked on both the client-side and agency-side.

He holds a Masters of Communication with Distinction in Advertising, a Bachelor of Communication in Advertising & Marketing, and a Bachelor of Arts in Journalism, demonstrating a strong educational background from RMIT University and the University of Canberra.

Nik's professional journey includes roles such as Director of Operations, General Manager, and Director at Social Garden, along with significant positions at AVID Property Group, Hoyne, Grenade, Stockland, and GPT Group.

His expertise lies in digital transformation, customer journey mapping, CRM customization & integration, marketing automation, sales adoption, lead generation, database re-engagement, and lead qualification, showcasing a robust skill set that extends across the marketing and sales funnel.

Nik emphasizes the importance of owning data and customer experience, utilizing multiple touchpoints, tracking and testing strategies, creating scale through automation, and focusing on long-term solutions to drive efficient revenue growth through digital channels.

With a deep understanding of the evolving marketing landscape, Nik Sproal is dedicated to guiding businesses towards success by leveraging his diverse experiences and knowledge to deliver tangible benefits and results.

Nik Sproal
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Location

Melbourne, Victoria, Australia