Suggestions
Katie Deloso
Founder, Partner at Komosie
Highlights
❄️⚡ Is your product a giant snowball … or a melting snowflake?
In the world of SaaS, whether your product is a fleeting snowflake or a colossal, unstoppable snowball hinges on how well you understand and utilize sticky product loops.
Sure, everybody knows you need loops like engagement loops, upgrade/renewal loops, and collaborative loops baked into your product. But all loops are NOT created equal.
Think of loops like layers of snow you pack on. Each one sticks and adds size, momentum, and impact to your product snowball.
But here's the catch. It's not just about slapping on any old loop and calling it a day.
The magic happens when they work together seamlessly. Think of it as crafting the perfect snowball - not too powdery, not too icy, just the right consistency to grow as it rolls.
As your product snowballs down the hill of the market, if the loops are nested well, it grows - gaining speed, power, and impact. If not, it might just crumble halfway down - or melt before it ever gets started.
In today’s slideshow, I’m walking you through a loop assessment so you can make sure you’re creating a powerful snowball instead of a melted puddle.
Follow me, Katie Deloso 🎬, for daily stories, tips and tricks for producing your sticky product.
❄️💼 #saas #productgrowth #productledgrowth #plg #engagement
I don’t know about you but when I’m looking for something to soothe my chapped lips,
I immediately think... Cheetos.
No?
Just me?
I’m kidding of course, but that’s what Frito-Lay must have thought would happen when they launched their fluorescent orange Cheeto-flavored lip balm back in 2005.
More accurately, they likely thought that customers’ loyalty to Cheetos meant they’d buy any product associated with the brand.
They were wrong.
Shocking news: Cheetos lip balm was discontinued after one year.
It’s a funny fail, yes, but here’s the thing: This ridiculous product is actually a cautionary tale for SaaS.
Making customers do a double-take because you had a crazy idea is a surefire way to leave them rethinking that renewal.
And it’s not always as obvious as a snack company coming up with a beauty product.
In today’s carousel I’m walking you through how to stay laser-focused on delivering value to your customers and avoid launching the next Cheetos Lip Balm.
Follow me, Katie Deloso 🎬, for daily stories, tips and tricks for producing your sticky product.
#b2b #saas #productledgrowth #plg
