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Keri Alcock

Head of Marketing & Business Development (Pet Food)

Keri Alcock is a seasoned professional with a strong background in consumer-centric marketing, innovation, and business development across various industries.

Starting in sales and progressing through category management and marketing, Keri has cultivated a wealth of knowledge to tailor product and go-to-market strategies that cater to both end-consumers and business partners.

With experience in managing diverse portfolios in FMCG and agri-business sectors, including pet food, animal feeds, insect repellents, and baby merchandise, Keri has overseen products across different brands, manufacturing sites, and markets.

Keri excels in developing strategic initiatives that capitalize on current business strengths while also spearheading innovative solutions for sustainable growth.

Known for her ability to lead high-performing teams and engage stakeholders at all levels, Keri is a valuable member of any Senior Leadership Team.

She thrives in dynamic environments that encourage out-of-the-box thinking and drive meaningful change.

Keri's expertise spans across Category Insight Tools like IRI/Aztec, Nielsen, Mintel, and Euromonitor, as well as Retailer NPD Software Systems such as Coles' FUSION and Woolworths' PLMS.

She also possesses deep Regulatory Knowledge in areas like AAFCO, PFIAA, APVMA, and FSANZ, along with strong Project Management skills for leading cross-functional teams.

Keri is adept at financial management, stakeholder engagement, and fostering a positive and inclusive organizational culture.

In summary, Keri Alcock is a versatile professional with a track record of driving strategic growth, fostering innovation, and building strong teams in diverse business environments.

Keri Alcock
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Location

Hunters Hill, New South Wales, Australia