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Kevin Gérard-Moreau
Scaling up EMEA for Saas businesses
Professional Background
Kevin Gérard-Moreau is a seasoned SaaS and technology sales leader with an expansive career spanning over a decade in scaling European sales for three U.S.-based start-ups. His approach combines a strong bias for action with an unwavering commitment to ensuring customer satisfaction and building trust. Kevin's results-oriented mindset is reinforced by data-driven decisions, whether he is acting as a leader or as an individual contributor. He specializes in the UK and EMEA, where he focuses on consistently growing and scaling tech businesses through effective team leadership and direct selling as well as co-selling strategies. Kevin excels at leveraging channel partners to promote growth and facilitate entry into new markets, thereby enhancing the operational capabilities of organizations he has worked with.
Throughout his impressive career, Kevin has taken on various roles that reflect his adaptability and expertise in the technology and sales sectors. His past leadership positions include serving as the EMEA Sales Director and as Managing Director for Unitrends, as well as working with prominent companies like Acronis and Google. Kevin's journey showcases his dedication to building successful sales teams and driving significant results across different industries while navigating the intricacies of the European market.
Education and Achievements
Kevin's educational background is a testament to his commitment to personal and professional growth. He began his academic journey with a Bachelor's Degree in Economics and International Business from Université Paris 8, equipping him with a solid foundation in economic principles and global business dynamics. He further honed his strategic thinking skills by completing a Master of Science in Business Strategy at Université Paris Dauphine, allowing him to develop effective strategies that drive organizational success in competitive markets.
In addition, he has demonstrated leadership capabilities by studying as a Reserve Officer at the prestigious École Spéciale Militaire de Saint Cyr, where he currently holds the rank of Captain. His military training instilled in him the values of leadership, discipline, and strategic planning—qualities that he consistently applies in his business endeavors.
Professional Journey
Kevin’s professional career is marked by a series of remarkable achievements across various roles and responsibilities:
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CRM Implementation at APERAM (Arcelor Mittal Group) at Devoteam Cloud Services: Here, he was instrumental in implementing customer relationship management (CRM) solutions to streamline operations and enhance customer interactions, which laid the groundwork for his subsequent sales-focused roles.
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EMEA Sales Director at Copper: In this capacity, Kevin showcased exceptional leadership skills by driving sales and developing key strategies to increase market presence within the EMEA region, reflecting his expertise in the tech industry.
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Development Project in France at The Walnut Barn: This role allowed Kevin to explore business development through a sabbatical, enabling him to reflect on innovative practices and strategies.
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Managing Director, EMEA at Unitrends: Kevin's ability to manage teams effectively and drive sales in a competitive market solidified his reputation as a results-driven leader.
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Corporate Accounts Director-Northern Europe & MEA at Acronis and General Manager - UK & Ireland at Acronis: In these roles, he played a vital role in expanding Acronis's footprint across multiple regions, leading initiatives that focused on customer satisfaction and growing the company's market share.
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Business Development Consultant, Marketing Manager Europe at Google: As a marketing strategist, Kevin worked at Google for DoubleClick, where he contributed to creating impactful marketing strategies that significantly advanced Google’s market position.
Throughout his extensive career, Kevin has exemplified a strong work ethic and a commitment to professional excellence, which has not only propelled his career but also fostered success for the organizations he has worked with. Kevin continuously seeks opportunities to leverage his skills and experience to contribute to the technology sales landscape.
Achievements
A hallmark of Kevin's career is his established track record of achievements, which underscore his expertise and dedication:
- Successfully scaled up sales teams within U.S.-based start-ups to achieve growth targets.
- Developed and implemented customer-centric business strategies that resulted in strong revenue growth and enhanced brand loyalty.
- Led EMEA operations for major organizations, showcasing his ability to navigate complex markets and achieve significant results.
- Established strong relationships with key stakeholders and channel partners, ensuring the mutual benefit of all parties involved.
Kevin Gérard-Moreau is not only a skilled sales
Highlights
Today we are launching Workfront 'Planning', a new module connected to Workfront Workflows and built for marketers to create a unified system of records for Marketing, with AI assistance to expedite campaign briefing and navigation.
The main challenge that Planning addresses is the disparity of systems used for Planning, executing and tracking Marketing campaigns across multiple teams and systems.
Planning allows organizations to 1- Move planning activities out of spreadsheets and team's siloes into one collaborative space structured to reflect the way an organization operates (Brands, families, product groups, regions, channels...) 2- Create Visualizations that help collaboration and streamline decision-making 3- Connect Plans to execution to preserve team alignment and delivery on initial objectives.
Planning unlocks comprehensive visibility into the operational details of an organization, and helps answer critical business questions at each stage of the marketing lifecycle: What Campaigns are going live this month in the consumer segment ? How much is my spend on this particular channel ? Are my tactics still aligned with the objectives of the customer acquisition plan ?
Reach out to discover what 'Planning' will mean for you. #marketingplanning , #workfront
