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Kevin Yourell

Director of Email and Lifecycle marketing at Semrush

Kevin Yourell is a seasoned CRM and email marketer with over a decade of experience specializing in enhancing direct communications between companies and their customers. His expertise lies in SaaS eCommerce and Fintech sectors, focusing on building, learning, and enhancing customer relationships.

Throughout his career, Kevin has held various significant roles, including Email Marketing Manager at Lenovo EMEA, CRM and Customer Communication Manager at FCR Media, CRM Manager at CurrencyFair, Founder of JocksBox.com, Marketing Manager at BuyersClub.ie, and Marketing Lead at Redeem&Get. These roles span across industries like technology, digital marketing, fintech, and eCommerce, reflecting his diverse skill set.

Kevin's educational background includes a Leaving Certificate from St. Joseph's CBS, a Master of Science in International Business Management from Griffith College Dublin with a focus on Business Policy, Strategy, and Marketing Management, and a Bachelor of Arts in Business and Law from Griffith College Dublin.

Currently, Kevin serves as the Director of Email and Lifecycle Marketing at Semrush, showcasing his leadership skills and strategic approach to marketing. He has previously founded JocksBox, worked as the EMEA Email Marketing Manager at Lenovo, Marketing Manager Rebrandly at Rebrandly, CRM Manager at CurrencyFair.com, Digital Marketing Manager at Buyersclub.ie, Customer Marketing Manager at Redeem&Get, and even had a role as a Clerical Officer at Bus Éireann.

Kevin Yourell's vast experience and academic background make him a valuable asset in the field of CRM and email marketing, with a track record of success in various industries and organizations.

Kevin Yourell
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Location

Ireland