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Kim Short
Senior Vice President at Ipsos
Kim Short is a senior executive at Ipsos North America, a leading global market research and consulting firm. Here are some key details about her professional background and role:
Current Position
Kim Short currently serves as the Senior Vice President at Ipsos North America. Her specific areas of focus include:
Career History
Kim has been working in the market research industry since 1996, indicating she has over 25 years of experience in the field.5 Her career at Ipsos has included various leadership roles:
- Senior Vice President, Brand Health Tracking Canada1
- Vice President, Strategic Growth – Western Canada (a position she started relatively recently)24
Expertise and Contributions
Kim Short is recognized for her expertise in several areas:
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Brand and Market Research: She contributes to Ipsos' thought leadership on topics like sports betting advertising and brand health tracking.1
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Data Analysis: Kim is known for her ability to navigate large data shifts and manage complex longitudinal studies.35
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Purpose-Driven Branding: She has shown interest in brand purpose and beyond-profit initiatives.4
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Public Speaking: Kim participates in industry events and podcasts, sharing insights on market research trends and methodologies.35
Kim Short's LinkedIn profile can be found under the username kim-short-44b7092, as mentioned in the query. Her active presence on professional networking platforms suggests she is engaged in industry discussions and thought leadership.
Highlights
I'm excited to take the stage with California Lottery at NASPL's July 22-25 Innovation Conference to talk about Nostalgia and how it can enhance Lottery Advertising. Join us on the 23rd: https://lnkd.in/gD6V5gbP #advertising #lottery
In the month of love, Ipsos releases a new global poll that reveals most of us are satisfied with our relationships and partners, but there are global and generational differences. "Secret to relationship bliss is likely due to a mix of factors. In Thailand, a tapestry of cultural values, robust social networks, a positive mindset, balanced living, vibrant traditions and economic stability intertwine to cultivate a pervasive sense of satisfaction, encompassing feelings of love and fulfillment in both romantic and sexual aspects of life." -Usana Chantarklum, Managing Director, Ipsos Thailand.
Belated Happy Valentine's Day and happy reading! #love
