Suggestions
Laura Dranschak
Vice President at Ipsos
Laura Dranschak is an experienced professional currently serving as Vice President at Ipsos.2 She specializes in marketing research and has a proven track record in the field.2
Professional Experience
Laura's role at Ipsos involves:
- Leading large research projects
- Managing a team of researchers
- Helping clients gain valuable insights
Her expertise lies in Creative Excellence, as she holds the title of Vice President, Creative Excellence at Ipsos.14
Responsibilities
In her position, Laura focuses on:
- Providing guidance on advertising strategies, particularly in the automotive sector1
- Analyzing consumer behavior and market trends1
- Offering insights on emerging markets, such as electric vehicles1
Contributions
Laura has contributed to various projects and publications at Ipsos, including:
- Authoring a report on how car advertisers can prepare for the rise of electric vehicles in the U.S. market1
- Participating in panel discussions about equality in car buying5
- Providing insights on navigating COVID-19's impact on the automotive sector4
Location and Connections
Laura is based in Cincinnati, Ohio.23 Her LinkedIn profile shows that she has 273 connections in her professional network.2
Laura Dranschak's LinkedIn username is laura-dranschak-25170b4, as mentioned in the query.
Highlights
I'm incredibly proud to be a part of this campaign and witness the incredible work of my team Riley Aparicio and Emily (Stephens) Wylie. The insights, from the initial concepts to the final production, have been instrumental in shaping this campaign into what it is today. I was captivated by the initial ideas, and the Abbott team has done a phenomenal job bringing them to life. This campaign is a testament breaking the mold, taking the traditional DSE/Healthcare advertising and transforming it into something refreshing, unique, engaging, and most importantly, EFFECTIVE!"
Last Thursday I was lucky enough to attend this year's Effie awards in New York with several of my talented colleagues. It was very inspiring to see all the great award winning creative and teams this year! It was particularly great to spend the evening celebrating one particular Gold winner and Grand Effie finalist that i had the honor of personally contributing to - Be Wise All, Take Xyzal At Night! Congrats to the Sanofi and PureRed teams!
